Research on the Pattern of "Dual Circulation" Development in Zhejiang Province Under Regional Integration Taking Digital Economy as an Example

다국어 초록 (Multilingual Abstract)

At present, the world economic situation is complex, and the epidemic has dealt a huge blow to global economic development. In this context, it is particularly important for China's economic construction to accelerate a pattern with the domestic circulation as the main body and the mutual promotion of domestic and double cycles between China and international cycles. From the perspective of the industrial chain, China is still in the middle and low end of the value chain, and the overall export competition and trade volume are low. Strengthening China's industrial chain with the help of regional economic integration is an important way to promote the "dual circulation", which can simultaneously stimulate the vitality of the two domestic and international markets, promote each other, and enhance the ability to resist risks. Among them, the Regional Comprehensive Economic Partnership Agreement (RCEP) has become a crucial platform for regional cooperation for China to build a current "dual circulation" development pattern. The development of digital economy relies on the rapid changes of digital technology. With this in-depth development of digital technology and the growing development trend of the digital economy, we are still deeply troubled by the data leakage, data abuse, digital security, network security and other technical issues, which also creates our trust in the digital economy. Studying the digital trust problem is also an indispensable step towards in achieving a healthy, efficient and sustainable digital ecological environment. Although scholars have conducted extensive studies on supply chain services in cross-border transactions and the development trend of the digital economy, the related research results have failed to address the following issues. First of all, due to cultural differences and customs, consumers in different countries often show differences in consumption behaviors. Therefore, it is necessary to conduct a comparative study on consumers in different countries to understand their behavioral preferences and differences. Secondly, most of the current literature on trust issues in cross-border transactions mainly focuses on consumer privacy and information security. It is necessary to sort out the framework of supply chain services and explore consumers' choice strategies when facing different types of services. Finally, scholars often focus on one or several types of influencing factors and ignore the interaction and influence of different types of factors. Therefore, this topic believes that in the current research, the trust relationship management model for the inclusive development of digital trade in the regional integration environment has not been constructed wholly and systematically, and many essential components have not been included in the research framework, which restricts the further development of the research in this field. So, this project will carry out analysis in five dimensions, from the technology and development of the digital economy, the reshaping of services and consumption, the acceptance of the customer, the labor market and ethical and moral safety, to deconstruct the connotation and the pattern of digital economy. This can not only describe the development picture and mechanism of digital economy in each dimension, but also try to clarify the relevance and influence among the dimensions. This project takes the trust of different stakeholders in the digital economy as the entry point. Also, it takes the users and enterprises under regional integration as the research objects to explore the specific factors affecting the trust behavior of the surrounding destiny community. The research process focuses on analyzing the trust management model in the overseas development of Zhejiang enterprises and exploring the changes that RCEP will bring to the overseas development. This project conducted an empirical study based on questionnaires, using a structural equation model through which the measurement and structural models were evaluated. The project verifies information reliability through empirical studies, examines the trust transfer function of trusted third parties in the digital environment through laboratory experiments, and analyzes the factors that moderate trust transfer by relying on partial least squares multigroup analysis. Ultimately, this topic realizes the evaluation of the effectiveness and overall effectiveness of the trust model. The study results verify that RCEP will strongly support Zhejiang enterprises' foreign development, and at the same time, identify some challenges faced by some Zhejiang enterprises in the process of foreign development. Also, the results will be beneficial to discover some new ideas to promote economic development further with RCEP. The research described in this paper was supported by a grant from the National Undergraduate Innovation and Entrepreneurship Training Program (File No. 202110337048).

목차 (Table of Contents)

• Extended Abstract