Exploring the Current Status of Chatbot Services for Fashion Jewelry Brands = Exploring the Current Status of Chatbot Services for Fashion Jewelry Brands

다국어 초록 (Multilingual Abstract)

There is a recent trend of introducing chatbot service platforms to their online stores in fashion jewelry brands. This study explores the current status of chatbot services that jewelry brands have brought to online shopping malls and suggests progressive future directions. We analyzed the features of the chatbot service and discovered that there were more chatbots that could have single-turn conversation than multi-turn conversation, after selecting 30 jewelry brands shopping malls, creating a list of questions, and applying it to the chatbot service. We found out the advantages and disadvantages of single-turn and multi-turn depending on the purpose of using the chatbot. By analyzing the style of consumers who use jewelry brands at shopping malls, we learned that there is a need to improve chatbot performance through superior natural language processing technology.