구독 서비스의 프로모션에서 무료서비스 제공 시기가 소비자 태도에 미치는 영향

목차 (Table of Contents)

• 요약
• 1. 서론
• 2. 이론적 배경 및 가설 설정
• 1) 프로모션과 프레이밍
• 2) 향상 추세(improving sequence) vs. 하락 추세(declining sequence)
• 3. 연구 1
• 1) 연구방법
• 2) 결과 및 논의
• 4. 연구 2
• 1) 연구방법
• 2) 결과
• 3) 논의
• 5. 연구 3
• 1) 연구방법
• 2) 결과 및 논의
• 6. 결론 및 한계
• 참고문헌
• <부록>
• Abstract

참고문헌 (Reference)

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