중국 미스터리 추리 장르 영화의 시리즈 서사 연구 -<당인가탐안(唐人街探案)> 시리즈 영화를 중심으로- = A Study on the Serialized Narrative Construction of Chinese Detective -Mystery Film IPs: Taking the <Detective Chinatown> Series as an Example-

다국어 초록 (Multilingual Abstract)

As of April 2025, the <Detective Chinatown> film series has become a benchmark IP in China’s detective-mystery genre, with a cumulative box office revenue of 12.2 billion yuan. This paper systematically analyzes the franchise using Propp’s narrative theory and Ogilvy’s brand image theory, arguing that its serialized narrative logic is primarily reflected in two aspects: First, it constructs a core character system of “hero + assistant,” complemented by antagonists and supporting roles to achieve functional synergy. It employs a standardized narrative template of “case triggering—investigation progression—multiple plot twists—truth revelation” to enhance narrative pacing and structural recognizability. Second, building on this framework, the series achieves a systematic leap from narrative structure to brand equity through the symbolic representation of character functions, the layered expansion of ensemble characters, the industrial balancing of multi-genre elements, and the deep integration of regional culture. This provides a sustainable paradigm of “narrative-recognition-brand” synergy for domestic Chinese mystery IPs.