기업문화와 경영전략 = Corporate Culture and Business Strategy

다국어 초록 (Multilingual Abstract)

When the external business environments are taking radical change and enormous amount of informations pouring out continuously the abilities of external adaptation and internal integration of business companies are extraordinarily demanded to survive and advance themselves, for this reason it is quite necessary for organizations to be managed in total perspective rather than separating it into functional operations.
The purpose of this study to approach the relationship between corporated culture and business strategy. Corporated culture should be managed strategically as was shown in the strong relationship between the corporated culture and characteristics.
The corporate culture shaping factors are so complex that efforts for culture changes need full support from CEO's to be implemented successfully.

목차 (Table of Contents)

• Ⅰ. 서 론
• 1.1. 연구의배경
• 1.2. 연구의 목적
• Ⅱ. 기업문화의 이론적 배경
• 2.1. 기업문화 연구의 등장배경
• 2.2. 기업문화의 선행연구 특징
• 2.3. 기업문화의 개념적 정의
• Ⅲ. 기업문화의 기업전략
• 3.1. 기업문화의 전략
• 3.2. 기업문화의 변화
• Ⅳ. 기업문화와 경영전략의 상황적 관계
• Ⅴ. 결 론
• 참고문헌
• ABSTRACT