소셜미디어에서 긍정적 신체이미지 문화의 가치 탐색: 바디 포지티브 캠페인 사례를 중심으로 = Understanding the Positive Body Image Culture in Social Media: Body Positive Campaign on YouTube

다국어 초록 (Multilingual Abstract)

People with positive body image resist internalizing media influences, have lower disordered eating, have increased self-esteem and social support, and enjoy physical activity. The current study offers a more comprehensive and rich description of the media image of the body in social media context. The purpose of this study was to understand how positive body image is cultivated in a social media. While there has been considerable research on images of thin bodies within the diet culture, very few researchers have focused on understanding how positive body image empowers media recipients by viewing the thin ideal of body in media critically. By utilizing the auto-netnography approach to understand online community culture, the researcher conducted the critical reading method with the text, media images of the a variety of news, blog, social media contents. This study investigated a variety of influential social contexts related to the positive body image in our society.

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