남도문화의 세계화전략 = The Globalization Strategy for the Cultural Tourism of 'Namdo'

다국어 초록 (Multilingual Abstract)

Since in the domestic tourism, the southern provinces cultural tourism is expected to get spotlight and developed as a special tourism due to unique regional culture in the southern provinces. The globalization strategy should be prepared in advance. In this perspective, the southern cultural tourism should be made to be recognized domestically and further, the tradition, history and the culture in the southern provinces must be recognized by their uniqueness by the world after passing the stage of getting the attention of the oriental culture area particularly of the Chinese.
In this article, for the globalization of southern provinces cultural tourism, it is important, above all, that making the tourists all over the world recognize our country to be known as a candlelight in Orient and to pay attention to the attraction and value of the southern provinces culture that have grown up by itself at the remote end of Korean peninsula through a long history. In addition, the local governments should perform various promotions and marketings, at the same time in order to catch the eyes and interests of foreign tourists as well as local tourists. Also, the local governments should make effort to improve the tourism services and to expand the tourist convenience facilities to get good comments from the foreign tourists visiting the southern provinces through such globalization process.

국문 초록 (Abstract)

국내관광에서 남도지역의 독특한 지역적 문화로 인하여 남도문화관광이 조명을 받고 특성화된 관광으로 발전할 것으로 예상되므로 미리 국제화전략을 대비하지 않으면 안 될 것이다. 이러한 관점에서 남도문화관광은 국내에서 인정을 받아야 하고 이어 동양문화권, 특히 중국인의 주목을 받는 단계를 거쳐 전 세계를 상대로 남도의 전통과 역사 및 문화가 그 특이점을 인정받을 수 있도록 해야 한다.
본 논문에서는 남도문화관광의 세계화를 위해 먼저 세계 각국의 관광객들이 동방의 촛불로 알려진 우리나라를 먼저 인식시키고 외진 한반도 끝에서 오랜 역사를 통해 자생한 남도문화관광의 매력과 가치에 착안하도록 하는 것은 무엇보다 중요하다. 또한 그들의 이목과 관심을 붙들 수 있도록 지방정부는 여러 가지 홍보와 마케팅을 병행해야 한다. 아울러 지방정부는 이런 세계화과정을 통해 일단 남도지역을 찾은 외국관광객으로부터 호평을 받을 수 있도록 관광서비스의 개선과 관광편의시설의 확충에 노력을 경주해야 한다.

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