영암농협의 산지유통전문조직 유통활성화 사업에 관한 고찰 : 완숙 토마토를 중심으로 = A Study How to Improve Marketing Distribution Channels of Tomatoes from the Young-Am's Agricultural Cooperative

다국어 초록 (Multilingual Abstract)

The price of fruits and vegetables is very fluctuating according to the unbalance of demand and supply. Thus, price depreciation causes burdens to farmers.
Agricultural cooperative needs to be ready to accept the quickly changing marketing environment. The main objective of this study is focused on giving directions how Young-Arms's Agricultural cooperative should set up the new framework so that farmers could be able to receive reasonable prices of matured-tomatoes. In addition this study pointed out guidelines how agricultural cooperative manages producer's organization, group selection and group computing and billing systems. This study also introduced how to improve import of tomatoes to Asian countries as well as how to widen distribution channels domestically. Researchers state that agricultural cooperative will accomplish its goal of effective distribution channel when producer's organization trust cooperative fully.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 본론
• 1. 영암농협의 유통사업에 대한 현황
• 2. 유통사업 품목의 SWOT분석
• 3. 유통사업 품목의 분석
• 4. 유통사업 핵심추진과제의 방향
• Ⅲ. 결론
• 참고문헌
• Abstract