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스콜라The purpose of this research is to explore diverse determinants of online purchase intention of Indian young adult consumers. After a detailed relevant literature review and theoretical framework on online purchase intention and factors influencing on...
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https://www.riss.kr/link?id=A107535876
- 저자
- 발행기관
- 학술지명
- 권호사항
-
발행연도
2019
-
작성언어
-
- 주제어
-
KDC
320
-
자료형태
학술저널
-
수록면
49-50(2쪽)
- 제공처
-
0
상세조회 -
0
다운로드
인용문이 복사되었습니다.
부가정보
다국어 초록 (Multilingual Abstract)
The purpose of this research is to explore diverse determinants of online purchase intention of Indian young adult consumers. After a detailed relevant literature review and theoretical framework on online purchase intention and factors influencing online purchase behavior, researchers framed a well-structured questionnaire for collecting required information from a sample of 300 Indian customers along with set of questions framed to conduct in-depth personal interviews. The collected data were summarized, coded, and controlled by using Software R-Studio along with Microsoft Excel software packages and analyzed by using statistical tools like observance of percentile, tally charts and chi-squares. Majority of Indian young adult consumers have given prime priority to price, whereas the quality variable has received next preference in the online purchasing. Astonishingly, Product design & features came down with a third priority given. Even though majority of the young adult consumers in India are involving online purchasing, they are not at all happy with the quality of the services they have received from online marketers.
The purpose of this research is to explore diverse determinants of online purchase intention of Indian young adult consumers. After a detailed relevant literature review and theoretical framework on online purchase intention and factors influencing online purchase behavior, researchers framed a well-structured questionnaire for collecting required information from a sample of 300 Indian customers along with set of questions framed to conduct in-depth personal interviews. The collected data were summarized, coded, and controlled by using Software R-Studio along with Microsoft Excel software packages and analyzed by using statistical tools like observance of percentile, tally charts and chi-squares. Majority of Indian young adult consumers have given prime priority to price, whereas the quality variable has received next preference in the online purchasing. Astonishingly, Product design & features came down with a third priority given. Even though majority of the young adult consumers in India are involving online purchasing, they are not at all happy with the quality of the services they have received from online marketers.
목차 (Table of Contents)
- 1. Introduction 2. Research Methodology 3. Limitations
- 1. Introduction 2. Research Methodology 3. Limitations
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