온라인 게임 커뮤니티의 상호작용이 자기표현욕구와 게임 참여의도에 미치는 영향

목차 (Table of Contents)

• 초록
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 가설설정 및 연구모형
• Ⅳ. 연구방법 및 실증분석
• Ⅴ. 결론 및 토의
• 참고문헌
• ABSTRACT

참고문헌 (Reference)

1 이용기, "인터넷사이트에서 e-브랜드의 상호작용성, 일체감, 관계품질과 충성도에 관한 구조적 관계" 한국경영정보학회 15 (15): 1-26, 2005

2 유철우, "인터넷 쇼핑몰에서 충성도와 동일시, 지각된 즐거움, 신뢰, 상호작용의 구조적 관계에 관한 연구" 국제e-비즈니스학회 10 (10): 3-24, 2009

3 유병관, "인터넷 쇼핑몰에서 사회적 실재감 (Social Presence) 이 소비자들의 인지된 상호작용성 (Perceived Interactivity)에 미치는 영향" 국제e-비즈니스학회 10 (10): 395-414, 2009

4 문영주, "온라인 커뮤니티 명성, 사회적 실재감, 상호작용성, 즐거움이 성과형성에 미치는 영향 연구 : 신뢰와 몰입을 매개로" 국제e-비즈니스학회 9 (9): 75-99, 2008

5 김성호, "온라인 게임중독 선행변수와 결과변수에 관한 연구" 국제e-비즈니스학회 7 (7): 55-81, 2006

6 황윤용, "온라인 게임의 계속적 이용요인에 대한 구조적 분석" 국제e-비즈니스학회 7 (7): 379-400, 2006

7 이상만, "온라인 게임 이용자 충성도에 영향을 미치는 요인에 관한 연구 - 플로우 경험, 태도, 만족을 중심으로 -" 국제e-비즈니스학회 9 (9): 85-108, 2008

8 이태민, "모바일 환경에서의 상호작용성 구성요인이 고객관계 구축 및 구매의도에 미치는 영향에 관한 연구" 한국마케팅학회 19 (19): 61-98, 2004

9 이태민, "모바일 인터넷의 상호작용성 구성요인이 서비스 충성도에 미치는 영향에 관한 연구" 국제e-비즈니스학회 7 (7): 25-53, 2006

10 김영균, "개인의 이용 경험과 기술능력에 따른 온라인 게임 수용성" 국제e-비즈니스학회 10 (10): 257-279, 2009

11 Dominick, J.R., "Who Do You Think You Are? Personal Home Pages and Self-Presentation on the World Wide Web" 76 (76): 646-658, 1999

12 Oliver, Richard L., "Whence Consumer Loyalty?" 63 (63): 33-45, 1999

13 Liu, Y., "What Is Interactivity and Is It Always Such a Good Thing? : Implications of Definitions, Person and Situation for the Influence of Interactivity on Advertising Effectiveness" 31 (31): 53-64, 2002

14 Schau, H.J., "We Are What We Post? Self-Presentation in Personal Web Space" 30 (30): 385-404, 2003

15 Bhattacharya, C.B., "Understanding the Bond of Identification: An investigation of its correlates among art museum members" 59 (59): 46-57, 1995

16 Baumeister, R.F., "The Self. in: Handbook of Social Psychology(4th ed.)" McGraw-Hill 680-740, 1998

17 McMillan, Sally J., "The Researchers and the Concept: Moving Beyond a Blind Examination of Interactivity" 5 (5): 1-, 2005

18 Armstrong, A., "The Real Value of Online Communities" (May-June) : 131-141, 1996

19 Peppers, Don, "The One to One Future : Building Relationships One Customer at a Time" Currency Doubleday 1993

20 Morris, M., "The Internet as Mass Medium" 34 (34): 39-50, 1996

21 Kim, C.K., "The Effect of Personality and Brand Identification on Brand Loyalty: Applying the Theory of Social Identification" 43 (43): 195-206, 2001

22 Yee, N., "The Domographics, Motivations and Derived Experiences of Users of Massively Multi-user Online Graphical Environment" 15 : 309-329, 2006

23 Schneider, D.J., "Tactical Self-Representations: Toward a Broader Conception. in: Impression Management Theory and Social Psychological Research" Academic Press 23-40, 1981

24 Ashforth, B.E., "Social Identity Theory and the Organization" 14 (14): 20-39, 1989

25 Bentler, P.M., "Significance Tests and Goodness of Fit in the Analysis of Covariance Structures" 88 (88): 588-606, 1980

26 Sirgy, M. J., "Self-Concept in Consumer Behavior : A Critical Review" 9 (9): 287-300, 1982

27 Wu, Guohua, "Perceived Interactivity and Attitudes toward Web Sites" American Academy of Advertising 254-262, 1999

28 김용준, "PC시스템 품질이 온라인 게임 수용결정에 미치는 영향에 관한 연구 - 정보기술 수용이론(TAM)의 응용" 국제e-비즈니스학회 7 (7): 339-366, 2006

29 O'Reilly III, C., "Organizational Commitment and Psychological Attachment: The Effects of Compliance, Identification, and Internalization of Pro-social Behavior" 71 : 492-499, 1986

30 Bagozzi, R.P., "On the Evaluation of Structural Equation Models" 16 (16): 74-94, 1988

31 Rafaeli, Sheizaf, "Networked Interactivity" 2 (2): 1997

32 Hair, J.F., "Multivariate data analysis (6th ed.)" Prentice-Hall 2006

33 Mitchell, W.L., "Moving The Museum onto The Internet : The Use of Virtual Entertainments in Education about Ancient Egypt. in: Vitruql Worlds on the Internet" IEEE Computer Society Press 263-278, 1999

34 Jung, T., "Motivations and Self-presentation Strategies on Korean-based 'Cyworld' Webblog Format Personal Homepages" 10 (10): 24-31, 2007

35 Novak, T.P., "Measuring the Customer Experience in Online Environments : A Structural Modeling Approach" 19 (19): 22-42, 2000

36 McMillan, S.J., "Measures of Perceived Interactivity : An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity" 31 (31): 29-42, 2002

37 Hoffman, D., "Marketing in Hypermedia Computer-Mediated Environments : Conceptual Foundations" 60 : 50-68, 1996

38 Ellison, N., "Managing Impressions Online : Self-Presentation Processes in the Online Dating Environment" 11 (11): 2006

39 Nardi, B.A., "Learning Conversation in World of Warcraft" 2007

40 Cho, Chang-Hoan, "Interactivity as a Measure of Advertising Effectiveness" The University of Texas at Austin 1997

41 Alba, J., "Interactivity Home Shopping : Incentives for Consumers, Retailers, and Manufacturers to Participate in Electronic Market Places" 61 (61): 38-53, 1997

42 Chen, K., "Improving the Quality of Online Presence through Interactivity" 42 (42): 217-226, 2004

43 Schlenker, B.R., "Impression Management: The Self-Concept, Social Identity, and Interpersonal Relations" Brooks/Cole 1980

44 Leary, M.R., "Impression Management: A Literature Review and Two-Component Model" 107 (107): 34-47, 1990

45 Trammell, K.D., "Examining the New Influence A Self-Presentation Study of A-List Blogs" 82 (82): 968-982, 2005

46 Fornell, C., "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error" 18 (18): 39-50, 1981

47 Zarantonello, L., "Development of the Brand Experience Scale" 34 : 580-582, 2007

48 Dick, Alan S., "Customer Loyalty : Toward an Integrated Conceptual Framwork" 22 (22): 99-113, 1994

49 Sweeney, J. C., "Consumer Perceived Value : The Development of a Multiple Item Scale" 77 : 203-220, 2001

50 Shamir, B., "Calculations, Values, and Identities: The Sources of Collectivistic Work Motivation" 43 (43): 313-332, 1990

51 Jacoby, Jacob, "Brand Loyalty : Measurement and Management" Willey 1978

52 Brakus, J. J., "Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?" 73 (73): 52-68, 2009

53 Muniz, A.M. Jr, "Brand Community" 27 : 412-432, 2001

54 Anderson, J.C., "Assumptions and Comparative Strengths of the Two-step Approach" 20 (20): 321-333, 1992

55 Yi, Z., "Antecedents of the Closeness of Human-Avatar Relationships in a Virtual World" 21 (21): 41-68, 2010

56 Tajfel, H., "An Integrative Theory of Intergroup Conflict. in: The Social Psychology of Intergroup Relations" Brooks/Cole 33-48, 1979

57 Mael, F. B., "Alumni and Their Alma Mater: A Partial Test of The Reformulated Model of Organizational Identification" 13 : 103-123, 1992

58 이충수, "AHP를 이용한 온라인 게임 평가요인 분석" 국제e-비즈니스학회 9 (9): 109-127, 2008