모바일 커머스의 심미적 UI 디자인요소가 구매의도에 미치는 영향 연구 - 국내 슈즈멀티샵 사례를 중심으로 - = A Study on the Impact of Aesthetic UI Design Element of Mobile Commerce on Purchase Intention - Focused on korean shoes multi-shops case -

다국어 초록 (Multilingual Abstract)

The importance of design elements including User Experience and User Interface of mobile commerce that can induce sales through the effective display of products along with price and product awareness are comparatively being emphasized in the trend where the share of mobile commerce is increasing.
Therefore, the study aims to find out the effect of aesthetic UI design elements on consumer’s purchase intention on mobile commerce. The study has selected mobile commerce-driven Korean shoes multi-shops. The study has analyzed the UI design elements of mobile commerce through literature review, surveyed people. survey result showed that layout has the biggest impact on purchase intention while icon, image, color, and typography following in order.
Therefore, UX and UI practitioners should use strategic uses of this results, and more detailed study on the category of mobile commerce should be carried out steadily.