基于CiteSpace的数据新闻传播效果研究 = Research on the Communication Effect of Data News Based on CiteSpace

다국어 초록 (Multilingual Abstract)

大数据步入各行各业，对新闻业界也产生了重大影响。在数据新闻中，可视化被视为发展极其关键的一环，运用可视化的手法呈现新闻，拓展了新闻生产的内容和呈现方式。本研究借助科学计量学软件 CiteSpace，以知网数据库（CNKI）中的数据新闻近 20 年的相关文献为数据来源，对数据新闻的共现和聚类进行分析，对最新研究动态和发展对策进行可视化知识图谱绘制，并结合定量和定性分析，以澎湃“美数课”为例，在选取部分样本后，采用文本分析的方法探究可视化与数据新闻传播效果的呈现关系，以期为数据新闻媒体在今后采取可视化形式呈现新闻时寻求发展策略，更好推动该行业的良性发展。

다국어 초록 (Multilingual Abstract)

Big data has entered various industries and has had a significant impact on the news industry. In data news, visualization is seen as a crucial aspect of development, and the use of visualization techniques to present news has expanded the content and presentation methods of news production. This study utilizes the scientific metrology software CiteSpace to analyze the co-occurrence and clustering of data news from relevant literature in the CNKI database over the past 20 years, and to visualize knowledge graphs of the latest research trends and development strategies. And this study combines quantitative and qualitative analysis, taking the ‘Meishuke’ on ‘www.thepaper.cn’ as an example. After selecting some samples, text analysis is used to explore the relationship between visualization and the presentation effect of data news dissemination, in order to seek development strategies for data news media in the future when presenting new news in visual form and better promote the healthy development of the industry.

목차 (Table of Contents)

• Ⅰ. 引言
• Ⅱ. 辨析数据新闻可视化及相关概念
• Ⅲ. 数据新闻传播研究的共现与聚类
• Ⅳ. 数据新闻可视化分析的相关性分析
• Ⅴ. 研究结论与未来展望