전염병 위협에 따른 관광산업 위기관리 전략에 관한 탐색적 연구 = A Strategic Approach to Crisis Management for Virus Infections in the Tourism Industry

다국어 초록 (Multilingual Abstract)

This paper outlines and discusses a strategic and holistic approach to crisis management for the tourism industry. It`s purpose aims to identify the impact of disease such as the new influenza A(H1N1) infection. The paper provides a brief summary of the key points and considerations for an influenza pandemic suggested with specific strategies from three steps; pre-crisis, crisis, and recovery. To avoid panic and the impact of epidemics, there are several strategies, such as honesty and openness from governments, effective global health surveillance system, ongoing public education programs with campaigns, investigation of cases, protection manual before crisis, tourism safety program with SOS, national call center with public communication plan during the crisis and recovery steps, marketing plan, service managers` awareness, collaborative promotional programmes, task force team, a network of national and regional tourism management centers. The future research should address the flow and impact of tourists` arrivals at the tourism destination while crisis happens.

참고문헌 (Reference)

1 박상곤, "테러가 관광에 미치는 영향분석: 미국 9･11 테러를 중심으로" 28 (28): 77-94, 2004

2 오상훈, "제주지역의 관광위기요인과 업계의 대응전략에 관한 연구" 한국관광.레저학회 20 (20): 145-165, 2008

3 오성환, "전염병 예방 그리고 효과적 퇴치전략" 세계일보 2009

4 부산일보, "전염병 사례 5년간 1천100건. 8월 23일. 10:27"

5 질병관리본부, "전염병 감시 및 보고 지침"

6 권영국, "이벤트 행사장의 안전요인에 대한 관광객의 만족도와 재방문의사에 관한 실증분석-'2003 Bexco 인체 신비전을 중심으로-" 대한관광경영학회 18 (18): 117-130, 2003

7 정성희, "신종플루와 함께 살기" 조선일보 A27-, 2009

8 경남발전연구원, "신종플루 대응 경남의 신속진단체계 구축방안" 2009

9 박시영, "손 안 씻는 한국인" 조선일보 2009

10 문화관광부, "관광진흥 5개년 계획(2004~2008년)" 2004

11 한국관광공사, "관광위기관리 전략: 조류인플루엔자 등 전염병 발병 위기관리전략" 한국관광공사 관광테크놀로지본부 마케팅연구팀 2005

12 이진영, "관광위기가 관광지 선택행동에 미치는 영향에 관한 연구" 경희대학교 대학원 2006

13 이정충, "관광객의 안전인식에 관한 연구" 제주대학교 대학원 2003

14 서용건, "관광객의 안전에 관한 인식: 제주도 방문객을 대상으로" 한국관광.레저학회 18 (18): 43-61, 2006

15 주간조선, "“전염병의 진화 원인”. 2009년 10월 19일(2076호)"

16 매일경제, "“인플루엔자 공포에 세계 경제 감염되면”. 5월15일"

17 김한준, "“SI 국내 피해만 최대 27조원”. 파이낸셜뉴스. 4월29일"

18 김정수, "“AI·사스·뎅기열…‘전염병의 세계화’ 경고음”.Joins News, 5월18일 재인용"

19 "http://www.world-tourism.org"

20 "http://www.who.int"

21 "http://www.wcyf2009.org"

22 "http://www.unwto.org"

23 "http://www.pongsak.hoontrakul.com"

24 "http://www.mw.go.kr"

25 "http://www.kgpa.org"

26 "http://www.flu.gov"

27 "http://er.asiae.co.kr"

28 "http://china.naeil.com"

29 Faulkner, B, "Towards a Framework for Tourism Disaster Management" 22 (22): 135-147, 2001

30 Hystad, P. W., "Towards a Destination Tourism Disaster Management Framework: Long-term Lessons from a Forest Fire Disaster" 29 : 151-162, 2007

31 Lepp, Andrew, "Tourist Roles, Perceived Risk and International Tourism" 30 (30): 606-624, 2003

32 Pizam, A, "Tourism, Security and Safety" Elsevier Butterworth-Heinemann 2005

33 APEC International Center for Sustainable Tourism, "Tourism Risk Management-An Authoritative Guide to Managing Crises in Tourism" 2006

34 Tse, T. S. M., "Tourism Management Dynamics" Elsevier Butterworth-Heinemann 2006

35 Blake, A., "Tourism Crisis Management" 30 (30): 813-832, 2003

36 Henderson, J. C, "Tourism Crises: Causes, Consequences and Management" Elsevier 2007

37 Smits, S. J., "Thinking the Unthinkable: Leadership's Role in Creating Behavioral Readiness for Crisis Management" 13 (13): 1-23, 2003

38 Wilder-Smith, A, "The Severe Acute Respiratory Syndrome: Impact on Travel and Tourism" 4 (4): 53-60, 2006

39 Chien, G, C., "The Impact of the Severe Acute Respiratory Syndrome on Hotels: A Case of Hong Kong" 22 (22): 327-332, 2003

40 Min, Jennifer C. H, "The Effect of the SARS Illness on Tourism in Taiwan: An Empirical Study" 22 (22): 497-506, 2005

41 Runyan, R, "Small Business in the Face of Crisis: Identifying Barriers to Recovery from Natural Disaster" 14 (14): 12-26, 2006

42 Priporas, C, "Services Managers' Awareness of Crisis Management: Attitudes and Preparation" 4 (4): 37-45, 2008

43 Hall, D. M., "Safety and Security in Tourism" Haworth Pr Inc. 2003

44 윤경현, "SI, 사스급이면 세계 GDP 0.5% 감소. 파이낸셜뉴스. 4월30일"

45 Leaf, R, "Presentation at the General Assembly of WTO in Cairo" WTO 1995

46 Elston, D, M, "New and Emerging Infectious Diseases" 52 (52): 1062-1068, 2005

47 Santana, G, "Global Safety and National Security. in: Tourism in the Age of Globalization" Routledge 2001

48 Roberts, V, "Flood Management: Bradford Paper" 3 (3): 44-60, 1994

49 Parola, P, "Fever in Travelers Returning from Tropical Areas: Prospective Observational Study of 613 cases Hopitalized in Marseilles, France" 4 : 61-70, 2006

50 PATA, "Crisis: It Won't Happen to Us" PATA 2003

51 Kash, T. J., "Crisis Management: Prevention, Diagnosis and Intervention" 19 (19): 179-186, 1998

52 Elliott, D., "Crisis Management and Services Marketing" 19 (19): 336-345, 2005

53 Mitroff, I. I, "Crisis Management and Environment: Natural Fit" 36 (36): 101-113, 1994

54 Parsons, W, "Crisis Management" 1 (1): 26-28, 1996

55 Ritchie, B. W, "Choas, Crises and Disasters: A Strategic Approach to Crisis Management" 25 (25): 669-683, 2004

56 Smith, D, "Business as Usual: Crisis Management, Service Recovery and the Vulnerability of Organizations" 19 (19): 309-320, 2005

57 Martin, C. L, "Blending Services and Crises: A Few Questions and Observations" 19 (19): 346-350, 2005

58 Kuo, H, "Assessing Impacts of SARS and Avian Flu on International Tourism Demand to Asia" 29 (29): 917-928, 2008

59 임은순, "ARIMA기법을 통한 질병증후군의 관광수요 영향력 연구" 한국관광학회 31 (31): 367-383, 2007

60 Page, S., "A Case Study of Best Practice-Visit Scotland's Prepared Response to an Influenza Pandemic" 27 (27): 361-393, 2006