대학생들의 자기이미지가 의복 혁신성과 동조성에 미치는 영향 = The Influence of Self Images on Clothing Innovativeness and Conformity of College Students

다국어 초록 (Multilingual Abstract)

The purpose of this study was to examine self images as antecedents of clothing innovativeness and conformity. A survey questionnaire was made for the empirical research. 206 university students living in Seoul metropolitan area participated in the study. The data were analyzed using factor analysis, Chi-square, t-test, ANOVA, and stepwise regression. The self image measures were classified six factors (free, affirmative, self-centered, traditional, sensual, and feminine image). According to regression analysis, fashion innovativeness was affected by free, traditional, sensual image, and conformity was only influenced by traditional image. Respondents were classified into four groups by innovativeness and conformity scores; Low innovativeness/Low conformity group(LI/LC), Low innovativeness/High conformity group(LI/HC), High innovativeness/Low conformity group(HI/LC), and High innovativeness/High conformity group(HI/HC). For LI/LC consumers, innovativeness was affacted by the sensual self image. For LI/HC consumers, and innovativenss was affected by the feminine self image. The conformity of HI/LC were influenced by traditional self image.

목차 (Table of Contents)

• Ⅰ . 서론
• Ⅱ . 이론적배경
• 1. 자기이미지
• 2. 의복행동에서 나타나는 혁신성과 동조성
• Ⅲ . 연구방법 및 절차
• 1. 연구문제
• 2. 측정도구
• 3. 조사대상
• 4. 분석방법
• Ⅳ . 결과
• 1. 자기이미지 유형
• 2. 자기이미지와 인구통계적 특성
• 3. 자기이미지가 혁신성/동조성에 미치는 영향
• 4. 혁신성/동조성에 따른 집단과 인구통계학적 특성 차이
• Ⅴ. 결론 및 제언
• 참고문헌