A regional culture or a story is a good material for a regional tourism and its development. However, the Fairtale Village, the research subject of this study, is a good example of a region that has developed as a tourist attraction, by carrying forwa...
A regional culture or a story is a good material for a regional tourism and its development. However, the Fairtale Village, the research subject of this study, is a good example of a region that has developed as a tourist attraction, by carrying forward a huge mural project, not relying on the regional cultures and stories. This village lagged behind for a long time, recently, has turned to an energetic area due to the active influx of tourists. This study focuses on the phenomenon of the village and attempts to bring out an in-depth understanding of what it means to be the phenomenon in a way that a living place for local residents gradually transforms to a tourist attraction. The result shows that despite the fact that tourists are well awar/e of the unreality and fabrication of the village, not only most of them enthusiastically interactwith the contents of the village, but also they take an active part in experiences. We can draw the conclusion that the fairy tale village, not based on an own culture and history, by having developed and implemented diverse tour experiences in contents, now has become a representative of a significantly meaningful place for the tourism. At the initial stage of creating the Fairtale Village, local residents were in conflicts with tourists. This study argues that the conflicts have been completely resolved now and the village has gained an exceptional meaning in terms of a regional tourism.