전통적 요소를 디자인 모티브로 활용한 브랜드 사례 분석 : 일본과 한국의 비교를 중심으로 = Brand Case Analysis Using Traditional Elements as Design Motives : Focusing on the comparison between Japan and Korea

다국어 초록 (Multilingual Abstract)

Recently traditional elements have been combined with modern design and used in various fields. This study aims to suggest the direction of design using traditional elements by collecting examples of modern reinterpreted brands using traditional elements among Korean and Japanese brands and analyzing features and expression methods. As a result of comparing and analyzing the characteristics of Japanese and Korean brands that produce products using traditional elements through this study, it was found that the types of product lines were similar in both countries. In both Korea and Japan, brands that applied traditional elements to products were mainly clothing and fashion miscellaneous goods brands in both countries. Analyzing the differences, Korean brands seem to have a strong tendency to recreate the existing motifs with modern designs rather than bringing them as they are. On the other hand, Japanese brands did not tend to significantly alter traditional forms or techniques.