문화관광형시장 육성사업 효율성 측정에 관한 연구 = DEA 모형을 이용하여

다국어 초록 (Multilingual Abstract)

The purpose of this study tries to analyze the efficiency of promoting cultural tourism markets to provide as a policy-relevant informations. Data envelopment analysis about 29 cultural tourism markets results were as follows; First, the cultural tourism markets where have relative highly efficiency are Gokseong train village market, Pohang bamboo market, Young-hae market, Seogwipo Olle Market, Jeju Folk ohiljang, Suwon paldalmun market. These markets are worth much about the resource, and evaluated to see and enjoy high satisfaction with the street and in conjunction with the sights around there were many tourists visit the market with high efficiency. On the other hand, the cultural tourism markets where relative low evaluated as are Mokpo Fish Market, Central Market Pyeongtaek International, Yakryeong market among the analyzed markets. Second, Among the nine markets which supported continuously, Seogwipo Olle Market, Suwon paldalmun market was relatively high efficiency, Kumsan market was estimated to have the lowest relative efficiency score by 0.707. Third, Among the twenty markets which assisted in short-term, Jagalchi market, Gokseong train village market, Pohang bamboo market, Young-hae market, Jeju Folk ohiljang was identified as a high relative market efficiency, Mokpo fish market was estimated to have the lowest relative efficiency score by 0.525. In order to leave the traditional market alive must create new value. In other words, the product space, not only traded services are self-sustaining strengthen market transactions through the ``paradigm shift`` in a variety of experience as a traditional market and continually strive to find ways to be a competitive advantage.