Current Chinese animation is undervalued in below two reasons. First, “the animation only for Chinese people like.” In other words, it fits Chinese values but hard to understand for people from other countries. Capital investments and improving te...
Current Chinese animation is undervalued in below two reasons. First, “the animation only for Chinese people like.” In other words, it fits Chinese values but hard to understand for people from other countries. Capital investments and improving technology of animation are growing rapidly. But composition of an epic is like “classical literature”. An entertainment of animation gives pleasure beyond reality but most of Chinese animation does not. For example, the best feature of Walt Disney and Pixar Animation that are gaining huge popularity all over the world make our dreams come true. It’s fun that realizes individual member’s desire and distorts reality intentionally rather than purpose of group and common social ideology. But Chinese animation attaches importance to ’the whole story’ that is still cotrolling nationally and aiming for ‘public values.’ Even it does not reflect the phenomenon of subdivision and changes also the real image of rapid changing in China. Likewise, the animation that focus on orientation of its producer or whole community brought bad results in popularity and cinematic quality both internally and externally. Secondly, it excessively added “elements of Chinese” in work. In case of the Kung Fu Panda, it produced in the USA but it is mentioned successful case that added some elements of Chinese. Of course, it’s not like perfectly Chinese but difficult ideology that hard to understand was replaced with the interest simply and clearly. In contrast, analysis object, The Secret of Jungle of Avatar was produced with high technology of 3D computer graphics. But it is North America’s code of humor except Chinese comedy and storyline of instruction. Calabash Brothers is more like Chinese that made perfectly Chinese specific color. But excessive Chinese narrative, music and others don’t draw current viewers interest including Chinese people. Therefore, Chinese animation is relatively undervalued because of these two kinds of thing that process of identity and cause. Based on above factors, I want to make it clear to process of change of Chinese identity and reason of undervalue.