강릉지역 ‘농촌문화 콘텐츠’의 인문학적 접근|RISS 상세보기

다국어 초록 (Multilingual Abstract)

Government policy on "Building a Village", which was launched as "Green and Experiential Tourism of Farm Village Project", has revealed noticeable problems since it emphasizes on economical aspects. "Building a Village" requires a holistic approach which covers all the economical, sociological, and cultural aspects in order to dynamize conventional villages.
In our rural life and culture, there are traditional knowledge, national identity, authentic life style and its natural ecology. If these resources were developed to cultural goods and services, the rural could be more significant and valuable to us. The aim of this paper is to discuss the way to develop the cultural goods and services on the media containing a message.
At first, this paper argues that cultural contents demanded a rural society are for the rural, of the rural and by the rural, because that could have an effect on rural revitalization. And this study regarding the goods and services or rural as the cultural contents have examines how they make people enjoy the culture of rural.
And then we have suggested how to develop the cultural contents for rural. Firstly it needs to support the people who is willing to expressing their own experience to cultural contents as the cultural subject. It"s not matter where they live, for anyone can be a subject if they create something. Secondly, let they enjoy and express something having a message of the rural. Finally, make the rural to be a playground which a people can play creating their contents, spending their free time, doing an artistic or recreational activity and so on.
The paper concludes by arguing that more expressions in form of analog contents or digital contents like published papers, web pages, games, movies should be made by many people who have experience and recognize the value of the rural.

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