의류상품의 특성과 문제점 개선안에 관한 연구 = A study on the Characteristics and the Idea of Improvement in Merchandising System of Clothing

다국어 초록 (Multilingual Abstract)

Nowdays, proper merchandising system of clothing is needed not only for functional clothes but also for fashionable ones. Since nineteen eighties, ready­to­wear garments have been popular for Korean women. But it is hard to tell whether or not the system of the ready­to­wear industry is concrete because of the short history.
The purpose of this study was to investigate the process of the merchandising system of the ready­to­wear garments and to recognize the problem which the system of the garments had have. Furthermore, it aimed to find out the idea or improving the problem for better ready­to­wear garments.
This research was done through information obtained from several libraries. And, the period of this was from May of August, 1984.
The results of this study were:
1. There was an indivisible relationship between merchandising system and fashion, and the importance of the merchandising­planning was raised.
2. The manufacturers should research and analyze consumers since they are aiming at them in nature.
3. The manufacturers should aim at the invention of the creative designs and the introduction of advanced techniques in producing textiles and their accessaries.
4. There should be some institutes to teach fashion and other areas related to ready­to­wear garments.
5. It was necessary to inform consumers to be able to select proper garments in the market.