Intercultural communication for global business : how leaders communicate for success

목차 (Table of Contents)

• CONTENTS
• Foreword = xiv
• Preface = xvii
• PART 1 Foundations of Intercultural Communication = 1
• 1 Culture in Business Contexts = 3
• Chapter Overview = 3
• Learning Objective = 4
• Key Takeaways = 4
• Leadership Applications = 4
• Introduction = 4
• A Cultural Faux Pas = 4
• Whose Rules? = 5
• Our Changing World = 6
• Why is Culture Important in Business? = 7
• Globalization and Business = 7
• Globalization and Society = 7
• Globalization and Language = 8
• A Rationale for Culture Learning = 12
• What is Culture? = 12
• Cultural Metaphors = 15
• Significance = 16
• What We Can Learn = 17
• Historical Foundations of Intercultural Communication = 18
• Understanding the Field of Management's "Four Legs" = 18
• Edward T. Hall = 19
• Defining "Intercultural" "Cross-Cultural" and "International" = 19
• Summary = 21
• Putting Things Into Perspective = 21
• References = 22
• Case 1 Wal-Mart in Germany : Corporate Formula Does Not Fit the German Culture = 25
• PART 2 Self-Awareness in Intercultural Communication = 33
• 2 Cultural Competence for Leaders = 35
• Chapter Overview = 35
• Learning Objective = 36
• Key Takeaways = 36
• Leadership Applications = 36
• Introduction = 36
• What's in a Name? = 36
• Concerns For More Than Functional Skills = 37
• Emotional Intelligence and Cultural Intelligence = 37
• Emotional Intelligence = 39
• Cultural Intelligence = 41
• Components of Cultural Intelligence = 43
• The Cultural Intelligence Model = 44
• Example of the Model of Cultural Intelligence = 47
• Ethnocentrism and Enculturation = 49
• Social Psychology Foundation = 49
• The "I, We, They" of Ethnocentrism = 50
• Developmental Model of Intercultural Sensitivity = 51
• Stages of Intercultural Sensitivity = 52
• Awareness is Key = 53
• Unconscious Bias = 54
• Cultural Sense-Making = 54
• Framing = 56
• Making Attributions = 56
• Selecting a Script = 56
• Example = 56
• Critical Incidents = 57
• Summary = 59
• References = 59
• Case 2 Appropriating the Samoan Culture : Another Nike Cultural Faux Pas = 61
• 3 Culture and Identity = 71
• Chapter Overview = 71
• Learning Objective = 72
• Key Takeaways = 72
• Leadership Applications = 72
• Introduction = 72
• Cheerios and Coca-Cola Commercials = 72
• Individual Identity = 73
• Who Am I? = 73
• Social and Cultural Identities = 74
• Enculturation and Acculturation = 74
• Salience in Cultural Identity = 75
• Salience in Social Identities = 77
• Identity Negotiation = 80
• Uncertainty-Anxiety Management = 82
• Group Membership = 83
• Ethnicity = 83
• Race = 83
• The U.S. Census on Race and Ethnicity = 86
• Latino／a and Hispanic Cultures = 87
• National Differences in Identity = 89
• Individual Cultural Identity = 92
• Summary = 93
• References = 94
• Case 3 Cheerios Commercial : Thirty Seconds that Caused 30 Days of Controversy = 97
• PART 3 Concepts of Intercultural Communication = 107
• 4 Cultural Frameworks and Foundations = 109
• Chapter Overview = 109
• Learning Objective = 110
• Key Takeaways = 110
• Leadership Applications = 110
• Introduction = 110
• Why We Need Cultural Dimensions = 111
• Understanding Human Values = 112
• Cultural Dimensions 101 = 112
• Mental Models = 113
• Hofstede's Six Culture Dimensions = 115
• Power Distance = 115
• Individualism and Collectivism = 118
• Uncertainty Avoidance = 123
• Masculinity and Femininity = 126
• Japanese Valentines-a Cross-Cultural Comparison = 129
• Long-Term／Short-Term Orientation = 131
• Indulgence and Restraint = 133
• Challenges to Cultural Dimension Theory = 135
• Debating Theories = 135
• Cultural Generalizations = 136
• Paradoxes of Culture = 136
• Nomunication = 138
• Value Trumping = 138
• Summary = 141
• References = 141
• Case 4 Best Buy : Is China Ready for the Big Box? = 145
• 5 Culture and Context in Communication = 156
• Chapter Overview = 156
• Learning Objective = 157
• Key Takeaways = 157
• Leadership Applications = 157
• Introduction = 157
• It is All About Frame of Reference = 157
• Frame of Reference = 158
• Miscommunication in International Business Blunders = 158
• Triangle of Meaning = 159
• Lost in Translation = 161
• McDonald's Comeback = 163
• Context and Communication = 165
• Edward T. Hall = 165
• Low-Context Communication = 166
• High-Context Communication = 166
• Direct and Indirect Communication = 168
• Monochronic and Polychronic Time = 171
• Monochronic = 171
• Polychronic = 173
• Space = 176
• The Cultural Anthropology of Traffic Patterns = 177
• Summary = 178
• References = 179
• Case 5 Target Corporation : The "Urine Sandal" = 181
• 6 Culture and World View = 188
• Chapter Overview = 188
• Learning Objective = 189
• Key Takeaways = 189
• Leadership Applications = 189
• Introduction = 190
• Nike Air Bakin' Goes Up in Flames = 190
• World View = 191
• Definition = 191
• Value Orientations = 192
• Kluckhohn and Strodtbeck Orientations = 192
• Examples of Value Orientations = 192
• Overview of World Religions and Belief Systems = 194
• Hinduism = 195
• Buddhism = 197
• Judaism = 197
• Christianity = 198
• Islam = 198
• Other Religions and Belief Systems = 199
• Perception and Culture = 201
• The Science of Perception = 201
• Culture's Influence on Perception = 201
• Games of Perception = 202
• Food and Perception = 204
• Stereotypes and Mental Representations = 205
• Definition of Stereotype = 205
• Prototypes = 206
• Stereotypes and Generalizations = 206
• Sophisticated Stereotypes = 208
• Universalism and Particularism = 211
• Definitions = 211
• Example = 212
• Summary = 213
• Answers from Beginning of Chapter = 214
• World Religion Symbols = 214
• References = 214
• Case 6 Nike, Inc. : Air Bakin' Blunder and the Council on American-Islamic Relations = 216
• 7 Culture, Cognition, and Reasoning = 225
• Chapter Overview = 225
• Learning Objective = 226
• Key Takeaways = 226
• Leadership Applications = 226
• Introduction = 226
• Neuroscience and Culture = 226
• Cognition = 227
• Deductive and Inductive Reasoning = 228
• Systemic and Linear Perceiving = 229
• A Case of Linear Versus Systemic Thinking = 230
• Historical and Philosophical Backgrounds of the East and West = 232
• Eastern Orientation = 234
• Western Orientation = 241
• World View Revisited as Cognitive Themes = 244
• The Ethno-Semantic Test = 244
• Examples of Cognition and Reasoning Across Cultures = 247
• An Indian Perspective = 247
• Summary = 248
• References = 249
• Case 7 Groupon : Advertising at Super Bowl XLV = 252
• 8 Culture and Leadership = 263
• Chapter Overview = 263
• Learning Objective = 264
• Key Takeaways = 264
• Leadership Applications = 264
• Introduction = 264
• Case : What Would You Do? = 265
• Culture Myth #1 = 265
• Culture Myth #2 = 266
• Culture Myth #3 = 267
• Culture Myth #4 = 269
• The GLOBE Study of 62 Societies = 270
• GLOBE Study Leadership Styles = 271
• GLOBE Study Cultural Dimensions = 272
• GLOBE Study Society Clusters = 272
• Overcoming the Four Cultural Myths as a Global Leader = 280
• Using the GLOBE Study = 282
• Step One Analysis = 283
• Step Two Analysis = 283
• Step Three Analysis = 284
• Step Four Analysis = 285
• Step Five Analysis = 288
• Conclusion = 289
• Model of Cultural Competence Revisited = 289
• References = 295
• Case 8 Brew Time : Starbucks in the Indian Market = 297
• Index = 312