In this study, the typology of folktale characters and their modern transformation were studied for the construction of a transmedia storytelling model. In Chapter 2, DISC behavioral patterns were applied to systematize the types of archetypal charact...
In this study, the typology of folktale characters and their modern transformation were studied for the construction of a transmedia storytelling model. In Chapter 2, DISC behavioral patterns were applied to systematize the types of archetypal characters in the folktales about ‘a virgin ignorant of sex’. In this study, the DISC behavior type was applied to analyze the attributes of each character's attitude at major branching points to categorize the characters. In Chapter 3, the modern transformation of the archetypal characters in folktales that appeared in the Netflix drama < Bridgerton >(2020) were studied. How the combination of archetypal characters is being transformed in modern video media, and analyzed the meaning of the change and the value of the newly created narrative were explored. Furthermore, it was possible to confirm the possibility of transmedia storytelling based on the archetypal characters in folktales.