크루즈 선사의 동반성장 기반 선상 인사관리: 식음료 부문 승무원의 JD-R과 CSV-C를 중심으로 = Cruise lines’ win-win growth based on-board human resources management: Focusing on F&B crews’ JD-R and CSV-C

국문 초록 (Abstract)

본 연구의 목적은 크루즈선사의 동반성장 방안에 대한 이론적 실무적 시사점을 도출하는데 있다. 증가되고 있는 시장규모, 전세계를 대상으로 하는 운영관리 그리고 해양환경에 대한 중대한 영향 등을 고려한다면 크루즈 선사의 책임성 있는 전략적, 관리적 접근이 필요하다. 보다 구체적으로 크루즈선사의 공유가치창출(CSV)을 위해서 식음료 부문 선상인사관리에 초점을 맞추었다. 카니발 크루즈라인의 스플랜더 호의 레스토랑과 바에서 근무하는 203명의 승무원을 대상으로 2023년 7월부터 약 3개월간 설문조사를 실시하였다. SPSS 18.0, 스마트 PLS 3.0 등을 활용하여 표본의 인구통계학적 특성을 정리하기 위해 기술통계, 측정도구의 신뢰도 및 타당도를 확보하기 위해 요인분석, 모형 적합도 확보, 가설검정을 위해 경로분석을 실시하였다. 가설 1, 2. JD-R은 직무몰입에 유의한 영향을 주었다. 가설 3, 4, 5, CSV-C는 JD-R과 직무몰입에 유의한 영향을 주었다. 연구결과를 통해 JD-R모형이 선상근무라는 특수한 환경의 인사관리에도 적용 가능할 수 있으며 CSV-C가 직무요구, 직무자원, 직무몰입과 영향관계에 있음을 밝힘으로써 크루즈 선사의 동반성장 방안이 인사관리로 구체화 될 수 있음을 알 수 있었다. 연구의 이론적, 실무적 시사점 및 한계점은 논문 말미에 포함하였다.

다국어 초록 (Multilingual Abstract)

The purpose of this study is to derive theoretical and practical implications for the cruise lines’ win-win growth. Considering its growing market capacity, globalized operation and far-reaching effect to marine environment, cruise line’s responsible strategic and managerial approaches are needed. More specifically, on-board HR management of F&B team was focused in order to create shared value (CSV) for cruise lines. A survey was conducted for about 3 months from July 2023 on 203 crews working at the restaurants and bars of the Carnival Cruise Line's Splendor. Using SPSS 18.0 and Smart PLS 3.0, descriptive statistics to summarize sample demographics, reliability and validity test with factor analysis, model fit verification, and path analysis for hypothesis testing were administered. Hypothesis 1 and 2. JD-R had a significant influence on work engagement. Hypothesis 3, 4, 5, and CSV-C had a significant influence on JD-R and work engagement. Results found that the JD-R model can be applied to personnel management in a special work environment such as on-board, and that CSV-C has an relationship with job demand, job resources, and job commitment, so that the CSV plan of cruise ship companies can be suggested in more concrete form as personnel management practice aiming win-win growth. Theoretical and practical implications and limitations of the research were included at the end of this paper.

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