The purpose of this thesis is to evaluate visitor's perception about regional festival by SERVQUAL method. According to the degree of the visitors's interest about regional festival, it develops the city and forms the image of the city. Regional festi...
The purpose of this thesis is to evaluate visitor's perception about regional festival by SERVQUAL method. According to the degree of the visitors's interest about regional festival, it develops the city and forms the image of the city. Regional festival is very important today because it is very helpful for activation of the regional economy through specific goods connected with regional festival. Therefore. this research wanted to examine present conditions of Iksan Int'l Performing Arts Festival for Children & Young Adult and proposed strategy for development of the festival through visitor's perception.