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      KCI등재후보

      골프용품 브랜드 이미지와 소비자 행동의 관계 = The Relationship Between Brand Image of Golf-Ware and Consumers' Behavior

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      https://www.riss.kr/link?id=A45039433

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      다국어 초록 (Multilingual Abstract)

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      한국어
      The purpose of this study is to examine closely between brand image of golf-ware and consumers' behavior was mainly aimed to examine closely the brand image(the functional and symbolic image of certain brands) and the consumers' behavior(consumers' preference for brands and consumers' decision-making process upon choosing brands).
      In this study, customers who are holding a membership in golf ranges located in Seoul, Kyung-Gi and Dae-Jeon areas were being exclusively selected to collected the data that can support the goal of this study. Using SCRAM(Stratified Cluster Random Sampling Method) as a tool, 220 samples finally selected and uselize it in this analysis. Throughout this process, conclusions were made as below.
      First, there is a meaningful relationship between brand image and its preference.
      Second, there is a meaningful relationship between brand image and consumers' decision-making process for brands.
      Third, there is a meaningful relationship between values of different brand and consumers' behavior.
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      The purpose of this study is to examine closely between brand image of golf-ware and consumers' behavior was mainly aimed to examine closely the brand image(the functional and symbolic image of certain brands) and the consumers' behavior(consumers' pr...

      The purpose of this study is to examine closely between brand image of golf-ware and consumers' behavior was mainly aimed to examine closely the brand image(the functional and symbolic image of certain brands) and the consumers' behavior(consumers' preference for brands and consumers' decision-making process upon choosing brands).
      In this study, customers who are holding a membership in golf ranges located in Seoul, Kyung-Gi and Dae-Jeon areas were being exclusively selected to collected the data that can support the goal of this study. Using SCRAM(Stratified Cluster Random Sampling Method) as a tool, 220 samples finally selected and uselize it in this analysis. Throughout this process, conclusions were made as below.
      First, there is a meaningful relationship between brand image and its preference.
      Second, there is a meaningful relationship between brand image and consumers' decision-making process for brands.
      Third, there is a meaningful relationship between values of different brand and consumers' behavior.

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      목차 (Table of Contents)

      • ABSTRACT
      • Ⅰ. 서론
      • Ⅱ. 연구방법
      • Ⅲ. 결과분석
      • Ⅳ. 논의 및 결론
      • ABSTRACT
      • Ⅰ. 서론
      • Ⅱ. 연구방법
      • Ⅲ. 결과분석
      • Ⅳ. 논의 및 결론
      • 참고문헌
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      공동연구자 (7)

      유사연구자 (20) 활용도상위20명

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      학술지 이력

      학술지 이력
      연월일 이력구분 이력상세 등재구분
      2016 평가예정 신규평가 신청대상 (신규평가)
      2008-05-07 학회명변경 한글명 : (사단법인) 한국스포츠리서치 -> 한국스포츠리서치
      영문명 : Korea Sport Research -> journal of korea sport research
      2008-04-01 평가 등재후보 탈락 (기타)
      2006-04-03 학회명변경 한글명 : 한국스포츠리서치 -> (사단법인) 한국스포츠리서치 KCI등재후보
      2006-01-01 평가 등재후보 1차 FAIL (등재후보2차) KCI등재후보
      2005-01-01 평가 등재후보 1차 PASS (등재후보1차) KCI등재후보
      2004-01-01 평가 등재후보 1차 FAIL (등재후보1차) KCI등재후보
      2003-01-01 평가 등재후보학술지 선정 (신규평가) KCI등재후보
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