중 고등학생들의 체육수업 시간에 따른 스포츠 구매행동 분석

다국어 초록 (Multilingual Abstract)

The purpose of this study was to analyze the relation of sporting goods consumption with physical education lesson hours of middle school and high school. The following conclusions were supported by the finding of this study. 1) The less physical education lesson hours students have, the more interests in sports they take. Soccer and Basketball are most welcomed. 2) Those who have many physical education lesson hours hope to experience more diverse sports in classes. 3) The more physical education lesson hours students have, the more diverse sports goods they want to buy and the more diversely they are motivated to buy them. 4) It is watching TV programs that gives students interests in specific sports. 5) The less physical education lesson hours students have, they purchase sports goods according to their function. And those who have more than three lesson hours in a week regard goods` design as the most important purchasing factor.