온라인쇼핑 환경에서 지각된 유용성과 신뢰 사이의 인과관계 방향성에 관한 검토

다국어 초록 (Multilingual Abstract)

Prior studies have conceptualized the causal directionality between perceived usefulness and trust in two different ways. While a group of researchers views perceived usefulness -as an antecedent of trust, the other group of researchers designs it as a consequent of trust. This makes the comparison between study results impossible and in turn has a negative influence on knowledge accumulation process in Information Systems field. The purpose of this study is to fill this gap in conceptualizing the causal directionality between the two variables. To do this, the study sets and tests a bidirectional model which reflect both perspectives simultaneously. Based on the empirical results, the study discusses the avenue IS researchers can take in their future researches.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구방법
• Ⅳ. 분석 결과
• Ⅴ. 토론
• 참고문헌

참고문헌 (Reference)

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