웰빙과 로하스 확대에 따른 국제무역환경 변화 및 우리나라 수출 기업의 대응방안 = Strategy for Domestic export industry to cope with the escalating Well-Being and LOHAS

국문 초록 (Abstract)

영문초록 :The concept of Well-Being is spreading throughout the world as a trend. The term Well-Being is not used like other common trend expressions, but incorporates all realms and conduct of life. Therefore, it is believed that the Well-Being, unlike other trends, will be a perpetual trend. Well-Being will become popularized and diversified to meet the lifestyles of individual consumers. LOHAS, as a segregated field of Well-Being, will be assimilated into the lifestyles of consumers. The expansion of Well-Being and LOHAS trends can be observed from aggrandizing related commodities in the market. The rapid increase of organic food industries and escalating sales of healthy diet are direct evidences of the Well-Being and LOHAS trends. Moreover, the increasing sales and importation of Well-Being related household equipment and organic food exhibit the growing interests of Well-Being trend in the international market. Furthermore, as the interests in environment escalates with the Climatic Change Convention and strengthening of environmental regulations by the industrialized nations, the LOHAS, combination of Well-Being and environmental-friendly concept, will inevitably become a new consumer trend in the future. In order for the domestic industries to be competitive in the global market, it is vital to recognize the current consumer trends and strengthen the environmental-friendly product developments. Additionally, an industry must not desist at the product level, but pursue the concept in the other levels such as designing the equipment, decorating the store interior, marketing, and educating the employees to enable the environment-centered business management strategy. Considering the fact that 70% of EU exports from Korea fails to meet the industrialized nations' environmental regulations, it is essential to purse the concept. Global corporations, such as Ford, Sony, and Toyota, have already perceived the "health" and "environment" as the key-words for the future marketing strategy and they are continuously striving on the development of environmental-friendly products. As the environmental management strategy increases, it is necessary for the businesses to keep in mind of the social responsibilities, such as social contribution activity, and that the environmental-friendly perception are becoming the key factors for the success of a business. Reconsidering the broader view for the future business strategy, instead of shortsighted business management strategy such as pursuit of profits, LOHAS trend will be closely related with the survival of a business in the global market. With the expansion of Well-Being and LOHAS trends, it is prognosticated that the business must be aware of key-words "health" and "environment", and implement these factors when developing a product instead of completely relying on the technology innovations