한국의 국가 아이덴티티와 국가 평판과의 관계에 관한 연구 -동일시를 매개변인으로 = The Study on the Relationship between National Identity, and National Reputation -Focusing on the Mediating Effect of Identification

다국어 초록 (Multilingual Abstract)

These days, some nations are getting interested in the identity and the reputation as a tool which may enhance the competitive value of a nation. This study is about the relationship among the national identity, identification and the national reputation. As the result of the analysis, the first of all, the components of the national identity turned out to be such factors as the belief structure, national heritage, cultural homogeneity, and ethnocentrism. Second, the girl have more positive awareness than the man. Third, there are the positive, significant relationship among the national identity, identification and the national reputation.

참고문헌 (Reference)

1 허영식, "한국의 정체성 재정립을 위한 간문화적 접근방안" 인류사회재건연구원 27 (27): 239-265, 2012

2 이진용, "한국의 국가정체성 구성차원에 대한 탐색적 연구: 설문대상자 소속 국가의 경제발전 수준 및 지리적 거리에 따른 비교평가를 중심으로" 한국광고홍보학회 13 (13): 433-467, 2011

3 김유경, "한국의 국가브랜드 정체성(NBI)과 국가브랜드 자산과의 관계에 관한 연구 : 한국, 중국, 일본의 글로벌 시장에서의 비교인식차원을 중심으로" 한국광고학회 23 (23): 259-288, 2012

4 지은주, "초국가적 동아시아정체성에 대한 연령 및 세대코호트, 국가정체성의 효과분석" 국제지역연구센터 14 (14): 309-330, 2010

5 장현지, "조직원 간 대인 커뮤니케이션이 기업명성에 미치는 영향조직-사원 관계성 및 조직 동일시의 매개효과" 한국PR학회 17 (17): 135-186, 2013

6 유병우, "조직 평판이 조직몰입과 직무만족도에 미치는 영향" 한국경영컨설팅학회 12 (12): 101-118, 2012

7 문효진, "은행 기업의 아이덴티티와 동일시, 기업 평판과의관계에 관한 연구: 국민은행, 신한은행, 우리은행을 중심으로" 한국광고홍보학회 12 (12): 359-396, 2010

8 유은정, "유아의 국가정체성에 관한 연구: 일반가정과 다문화가정 유아의 비교" 한국보훈학회 13 (13): 57-81, 2014

9 한은경, "도시평판 척도개발에 관한 연구" 서울연구원 8 (8): 31-51, 2007

10 장승진, "다문화주의에 대한 한국인들의 태도: 경제적 이해관계와 국가 정체성의 영향을 중심으로" 한국정치학회 44 (44): 97-119, 2010

11 문효진, "기업 시각적 아이덴티티가 동일시와 기업평판에 미치는 영향 - 국내 이동통신 기업을 중심으로-" 한국방송광고공사 79 (79): 113-143, 2008

12 차희원, "기업 명성의 개념 정립과 한국형 명성지수개발에 관한 연구" 한국방송광고공사 64 (64): 259-289, 2004

13 양승태, "국가정체성 문제와 정치학 연구: 무엇을, 어떻게- 하나의 거대 연구 기획을 위한 방법론적 시론 -" 한국정치학회 40 (40): 65-79, 2006

14 유영옥, "국가보훈과 국민통합" 한국보훈학회 8 (8): 7-56, 2009

15 Fombrun, C. J., "What's in a name? Reputation buiding and corporate strategy" 33 (33): 233-258, 1990

16 Bhattacharya, C. B., "Understanding the Bond of Identification: An Investigation of Its Correlates Among Art Museum Members" 59 : 46-57, 1995

17 Deephouse, D., "The term reputation management : Users, uses and the trademark tradeoff" 5 : 9-18, 2002

18 Park, H. K., "The study of demographic characteristics and the national identity for foreign female immigrants married to Korean men" The Graduate School of Sungkyul University 2012

19 Karz, D., "The social psychology of organizations" John Wiley and Sons 1996

20 Jang, W. T., "The nation identity of Korean and Korea politic: National identity and racial identity of Korean" The East Asia Institute 15-38, 2006

21 Baron, R. M., "The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations" 51 : 1173-1182, 1986

22 Smidts, A., "The impact of employee communication and perceived external prestige on organizational identification" 44 (44): 1051-1062, 2001

23 Moriss, D. R., "The globalisation of culture : Myth or reality? The International Journal of Diversity in Organisations" 9 (9): 13-22, 2009

24 Manuel, J., "The Concept and measurement of corporate reputation" 5 (5): 280-301, 2003

25 Phau, I., "Targeting east asian markets: A comparative study on national identity" 12 (12): 157-172, 2003

26 Moon, Y. T., "Study on ralationship between reputation of local festival and local loyalty" Sungkyunkwan University General Graduate School 2013

27 Cho, H. C., "Structural equation model can be finished for three day" Suckjeong 2003

28 Aula, P., "Strategic reputation management" Routedge 2008

29 Tajfel, H., "Social psychology of intergroup relations" 33 : 1-39, 1982

30 Ashforth, B. E., "Social identity theory and the organization" 14 (14): 20-39, 1989

31 Bergami, M., "Self-categorization affective commitment and group self-esteem as distinct aspects of social identity in the organization" 39 : 555-577, 2000

32 Fombrun, C. J., "Reputation: Realizing Value from the Corporate Image" Harvard Business School Press 1996

33 Fombrun, C. J., "Reputation management in global 1000 firms: A benchmarking study" 1 (1): 205-214, 1998

34 Weiss, A. M., "Reputation management as a motivation for sales structure decisions" 63 (63): 74-89, 1999

35 Moon, H. J., "Relationship among corporate identity, identification, and corporate reputation:Focused on department stores" Sungkyunkwan University General Graduate School 2008

36 Hatch, M. J., "Relation between organizational culture, identity and image" 31 (31): 356-365, 1997

37 Inglehart, R., "Public opinion and regional integration" 24 (24): 764-795, 1970

38 Birkigt, K. K., "Principles of Corporate Communication" Prentice-Hall 1995

39 차희원, "PR과 기업 명성의 관련성에 대한 연구 : PR 개념, 기능 및 PR팀 역할을 중심으로" 한국PR학회 8 (8): 216-255, 2004

40 Dutton, J. E., "Organizational image and member identification" 39 (39): 239-263, 1994

41 Albert, S., "Organizational identity" 7 : 263-295, 1985

42 Gaber, R., "National identity and democratic consolidation in central and eastern Europe" 36 (36): 35-69, 2006

43 Ludviga, I., "National identity and culture grounded competitive advantage: Innovative business models" 408-415, 2012

44 Smith, A. D., "National identity" University of Nevada Press 1993

45 Inglehart, R., "Modernization, cultural change, and democracy : The human development sequence" Cambridge University Press 2005

46 Gray, E. R., "Managing corporate image and corporate reputation" 31 (31): 695-702, 1998

47 Rayner, J., "Managing Reputational Risk: curbing threats, leveraging opportunities" The Institute of Internal Auditors UK and Ireland 14-, 2003

48 Herskovits, M. J., "Man and his works" Knopf 1948

49 Kraemer, M., "Konzepte kultureller Differenz" Waxmann 211-230, 2009

50 Dutton, J. E., "Keeping an eye on the mirror : Image and identity in organizational adaptation" 34 (34): 517-554, 1991

51 van Riel, C. B. M., "Incorporating business unit managers'perspectives in corporate branding strategy decision making" 5 (5): 241-251, 2002

52 Anderson, B., "Imagined communities" Verso 1991

53 Dennis, A. G., "Identity, image, and issue interpertation: Sensemaking during strategic change in academia" 41 : 371-403, 1996

54 Jung, J. K., "Growing supranational identity in a globalizing world? A multilevel analysis of the world value surveys" 47 (47): 578-609, 2008

55 Norris, P., "Governance in a globalizing world" Brookings Institutions Press 2000

56 Seo, T. Y., "Globalization, national identity, regional identity and its implication to social studies education" 43 (43): 5-29, 2004

57 van Knippenberg, D., "Foci and correlates of organizational identification" 73 : 137-147, 2000

58 Fombrun, C. J., "Fame and fortune: How successful companies build winning reputations" Prentice Hall 2003

59 Kim, W. H., "Exploratory and confirmatory factor analysis study : Relations of organizational identification and organizational commitment, organizational internalization" 6 (6): 12-25, 1993

60 van Riel, C. B. M., "Essentials of corporate communication: implementing practices for effective reputation management" Routledge 2007

61 Kotler, P., "Country as brand, product, and beyond: A place marketing and brand management perspective" 9 (9): 249-261, 2002

62 Lewellyn, P. G., "Corporate reputation : Focusing the zeitgeist" 41 (41): 446-456, 2002

63 Caruana, A., "Corporate reputation : Concept and measurement" 6 (6): 109-118, 2001

64 van Riel, C. B. M., "Corporate identity: The concept, its measurement and management" 31 (31): 340-355, 1997

65 Balmer J. M. T., "Corporate identity: Past, present and future" 1997

66 Olins, W., "Corporate identity : Making business strategy visible through design" Thames and Hudson 1989

67 Balmer J. M. T., "Corporate brands:what are they? What of them?" 37 (37): 972-997, 2003

68 Dowling, G. R., "Corporate Reputations: Should you complete on yours?" 46 : 2004

69 Rindova, V. P., "Construction competitive advantage: The role of firm-constituent interactions" 20 (20): 691-710, 1999

70 Fombrun, C. J., "Constructing markets and industries" Oxford University Press 2001

71 Kelman, H. C., "Compliance, identification, and internalization : Three processes of opinion change" 2 : 51-60, 1958

72 Pratt, M. G., "Classifying Managerial Responses to Multiple Organizational Identities" 25 (25): 18-42, 2000

73 Smith, H. J., "Choosing the right pond:The influence of the status of one’s group and one's status in that group on self-esteem and group-oriented behavior" 33 : 46-170, 1997

74 Portugal, J., "Avoding a corporate identity crisis" 75 (75): 43-45, 1986

75 Sung, H. S., "Antecedents and consequences of membership consumers organizational identification: Focusing on consumer cooperatives" 14 (14): 109-129, 1999

76 Devos, T., "American＝White?" 88 (88): 447-466, 2005

77 Mael, F. A., "Alumni and therir alma mater : Apartial test of the reformulated model of organizational identification, and internalization" 13 (13): 103-123, 1992

78 Roh, S. S., "A study on the relationship between the reputation of the media and the reputation of companies: Focused on 10 domestic securities companies" Sungkyunkwan University General Graduate School 2010

79 Chang, W. S., "A study on the coorientational approaches of the relationship between the corporate identity, image and reputation:Focusing on the stakeholders of broadcasting corporations" Sungkyunkwan University General Graduate School 2006

80 Keillor, B. D., "A five-country study of national identity : Implications for international marketing research and practice" 16 (16): 65-82, 1999