스포츠행정 경영 / 상업스포츠센타 회원들의 구매행동 및 구매만족도 분석연구 = The Study on The Purchasing Behavior and Satisfaction in Members of Commercial Sports Center

다국어 초록 (Multilingual Abstract)

The purpose of this study was to investigate the purchasing behavior and satisfaction in members of commercial sports center according to the trait of social population. We had conclusions as follows:
1. The analysis of purchasing behavior
The using frequency were higher in postgraduated group, group of 3-4 million income.
Mass media for choosing sports center orderly appeared in fellows, advertising bill, newspaper, radio, placard, TV.
The effector for choosing sports center orderly appeared in himself or herself, fellows, family, co-worker, but fellows was higher in 20` s and students.
The purpose of using sports center orderly appeared in improvement of physical fitness, dissolution of stress, personal relations, improvement of sport skill, but personal relations was higher in postgraduated group.
The frequency per week orderly appeared in 4-5 fre., 2-3fre., over 6 fre..
The duration of exercise orderly appeared 30min-1 hr, 1-1.5 hr, 1.5-2 hr, over 2 hr but 1-1.5hr was higher in male, student, individual business.
The time of doing exercise orderly appeared in a.m, p.m, launch time, dawn but p.m was higher in male, officer, specialist.
2. The analysis of purchasing satisfaction
The purchasing satisfaction in improvement of physical fitness were no significant in sex, age and income but significant in academic career and job. The improvement of physical fitness, dissolution of stress generally appeared higher purchasing satisfaction. The purchasing satisfaction of personal relation were significant in sex, age, academic career and job but no significant in income.
The purchasing satisfaction of improvement of sport skill were no significant in academic career and job but significant in income. The purchasing satisfaction orderly appeared in improvement of physical fitness, dissolution of stress, personal relation, improvement of sport skill.