스포츠산업,경영 : 스키장 리프트 대기시간이 서비스 품질 평가에 미치는 영향 = The Effect of Ski Lift Waiting Time on Service Quality Evaluation

다국어 초록 (Multilingual Abstract)

The purpose of this study was to analyze relationship rift waiting time of ski resort, negative emotion caused by waiting for service and consumer`s perception of service quality and to provide useful information in developing marketing plan.
the researchers visited three ski resorts in the country during the 2003 ski season and randomly selected ski customers who came to experience going on ski lift with the use of the cluster random sampling method and 283 out of 300 questionnaire were accepted for this research.
This study were questionnaire developed by combing and modifying those that were waiting time, service evaluation developed by Park Yoo-Sik(2000) and negative cause emotion developed by Park Yoo-Sik(2000), Cho Tae-Young(1995) and negative emotion developed by Kwon Oh-Jun(1995), Tayler(1994).
Analyses of data were performed by using SPSS/PC Version 10.0 and by employing descriptive analyses and simple Regression. The results are as follows:
First, The practical wait time was measured 1.448 minutes more the hope time more many.
Second, Among the factors of negative cause emotion in the practical wait time factor, control factor, general factor showed influence on negative emotion.
Third, Among the factors of negative cause emotion in the practical wait time factor, general factor, practical use factor showed influence on service evaluation.
Fourth, The relationship between negative emotion and service evaluation was found negative influence.