스타트업에서의 디자인 역할 인식과 활용에 관한 연구 = A Study on Awareness and Utilization of Design at Startups

다국어 초록 (Multilingual Abstract)

Currently, there has been an increased awareness of the value of design due to a success of a startup company of which one of the co-founders used to be a designer. Therefore, this study was intended to explore a level of awareness of design among startup CEOs or employees and the current situations of design utilization according to their awareness. Furthermore, I suggest possible implications on how to foster and utilize design in startups through investigating what specific elements affect design utilization. As methods of this study, questionnaire was composed in two parts into the design awareness and utilization based on previous literature. Surveys were carried out targeting startup CEOs and its employees. As a result, it turned out that among a number of elements on startups` awareness there was the highest awareness of design`s roles, while the lowest awareness was on design innovation. In the case of utilization, overall, design was not being practically utilized despite the relatively higher design minds among CEOs. Moreover, it was seen that CEO`s design mind-sets affected his/her whole startup company according to a regression analysis conducted to examine a level of design awareness and affecting factors to design utilization.

참고문헌 (Reference)

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