도시마케팅 요소 적용을 통한 도시재생 이미지 전략 특성에 관한 연구 - 서울형 도시재생사업 4개소 분석을 중심으로 -

다국어 초록 (Multilingual Abstract)

As the problems and limitations of maintenance projects focusing on the physical development of reconstruction and redevelopment projects were revealed, the legal basis for urban regeneration projects was laid as the need for urban regeneration emerged. In addition, as part of the urban revitalization policy, urban marketing, which forms a positive image by marketing unique characteristics and resources of the region, began to be recognized as important. Among these urban marketing strategies, the image strategy emerged to revitalize the local economy, secure identity, and achieve community integration by rebuilding the city image, and research on the characteristics of the image strategy of urban regeneration projects is needed. In this study, general neighborhood urban regeneration projects that have a direct relationship with the living environment of city members are investigated and analyzed based on the characteristics of each marketing type according to image strategy elements. Through the analysis, the characteristics of the image strategy of the general neighborhood urban regeneration project are derived, and the direction for setting the image strategy is proposed when establishing the future urban regeneration project plan.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 이론적 고찰
• 3. 도시마케팅 측면에서의 도시재생사업 분석
• 4. 결론
• REFERENCES