수도권 인접 관광브랜드의 브랜드지수 평가

다국어 초록 (Multilingual Abstract)

This study intended to produce brand index evaluation for tourism destination. Six factors such as awareness, preference, value for visit, uniqueness, popularity, and price premium were identified for measuring and evaluating brand index of tourism destination. Based on the these factors, 11 domestic destinations were evaluated and compared in terms of brand index criteria. Value for visit was found to be the most important factor for brand index of tourist destinations. According to this evaluation, we can guess positioning establishment as well as ranking change of tourism destinations.

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