외국계 체인 MUR기업의 환경과 전략 : 기회와 위협

다국어 초록 (Multilingual Abstract)

Organizations should constantly modify and refine the mechanism by which they achieve their purposesnot only by scanning the environmental change and uncertainty, but also by choosing the right strategies. As scanning largely perceived environment, the management need to maintain a systemized perspective on their environment in order to make profitable decisions(strategic choice). Accordingly, this article presents a theoretical framework that top managers or managers of foreign moderate upscale restaurant organizations can use to analyze their environment as an integrated and systemized whole - a model that take into account the interrelationships among domains of environment and strategic choice. Also, the results of this study will be a guideline for further expanded environmental scanning and limited on a specific segment of restaurant industry.