광고와 퍼블리시티의 이중 혜택 – 기업 명성과 매출액: 그 효과와 시너지에 대한 평가

목차 (Table of Contents)

• 국문초록
• 1. 서 론
• 2. 이론적 배경 및 가설 설정
• 1) 광고와 퍼블리시티의 상호작용 효과
• 2) 기업 명성 (Corporate Reputation)
• 3) 시장 성과 (Market Performance)
• 3. 연구 방법
• 1) 표본과 데이터 수집 절차
• 2) 측정 변인
• 4. 결과
• 5. 논의
• 6. 결 론
• 참고문헌
• abstract

참고문헌 (Reference)

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