자아해석과 노스탤지어 큐가 확장제품 선호에 미치는 영향에 관한 연구

목차 (Table of Contents)

• 요약
• 1. 서론
• 2. 이론적 배경
• 1) 자아해석에 관한 관련연구들
• 2) 노스탤지어에 관한 관련연구들
• 3. 가설 설정
• 1) 자아해석이 브랜드 확장 범위에 미치는 영향
• 2) 노스탤지어의 조절적 역할
• 3) 노스탤지어 조절적 역할
• 4. 실험
• 1) 실험방법
• 2) 분석 결과 및 논의
• 5. 결론 및 논의
• 1) 이론적 및 실무적 시사점
• 2) 연구의 한계점 및 향후 연구방향
• 참고문헌
• Abstract

참고문헌 (Reference)

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