구매시기와 사용시기간의 시간적 간격이 구매의도에 미치는 효과 = 구매동기와 가격할인요소의 조절적 영향

참고문헌 (Reference)

1 박세훈, "쾌락적 제품과 실용적 제품의 소비자 선택에 미치는 죄책감 효과" 20 (20): 21-44, 2005

2 하영원, "소비자 의사결정 정보처리적 접근을 중심으로" 11 (11): 1-38, 2000

3 Frederick, Shane, "Time Discounting and Time Preference A Critical Review" 40 (40): 351-401, 2002

4 Liberman, Nira, "The Role of Feasibility and Desirability Considerations in Near and Distant Future Decisions A Test of Temporal Construal Theory" 75 (75): 5-18, 1998

5 Kristen J, "The Role of Affective Expectation in Subjective Experience andDecision Making" Klaarenk 77-101, 1994

6 Prelec, Drazen, "The Red and the Black Mental Accounting of Savings and Debt" 17 (17): 4-28, 1998

7 Shiv, Baba, "The Impact of Anticipating Satisfaction on Consumer Choice" 27 : 202-216, 2000

8 Liberman, Nira, "The Effect of Temporal Distance on Level of Mental Construal" 38 : 523-534, 2002

9 Mitchell, Terence R, "Temporal Adjustments in The Evaluation of Events The Rosy Views" 33 : 421-448, 1997

10 Kivetz, Ran, "Self Control for Righteous Towards a Theory of Precommitment to Indulgence" 199-217, 2002

11 Loewenstein, George, "Projection Bias in Predicting Future Utility" 118 : 1209-1248, 2003

12 "Preferences for Sequences ofOutcomes" 91-108, 1993

13 Bazerman, Max H, "Negotiating Yourself and Losing Understanding and Managing Conflicting Internal Preferences" 23 : 225-241, 1998

14 Hirschman, "Journal of Marketing" 92-101, 1982

15 Babin, "Journal of Consumer Research" 644-56, 1994

16 MacInnis, "InformationProcessing From Advertisements Toward an IntegrativeFramework Journal of Marketing" 1-23, 1989

17 Childers, Terry L, "Hedonic and Utilitarian Motivations for Online Retail Shopping Behavior" 77 : 511-535, 2001

18 Leclerc, "Foreign Branding and Its Effects on Product Perceptions andAttitudes Journal of Marketing Research" 263-270, 1994

19 Strahilevitz, Michal, "Donations to Charity as Purchase Incentives How Well They Work May Depend on" 1998

20 ODonoghue, Ted, "Doing It Now or Later" 89 (89): 103-124, 1999

21 Anomalies ofIntertemporal Choice, "Choice over time" 119-145, 1992

22 Loewenstein, "Anticipation and The Valuation of154마케팅 연구 December 2007Delayed Consumption" 666-684, 1987

23 Samuelson, "A Note on Measurement of Utility" 155-161, 1937