1 최영균, "한국과 미국의 비교광고의 효과연구 독립적 자아(independent self)와 병립적 자아(interdependent self)개념을 중심으로" 69 (69): 211-230, 2000
2 이성수, "다수의 태도와 불일치할 때 광고태도 변화 자기해석의 관점에서" 14 (14): 33-47, 2003
3 Durairaj Maheswaran, "The Effect of Cultural Orientation on Persuasion" 315-328, 1997
4 Bar Anan, Yoav, "The Association Between Psychological Distance and Construal Level Evidence From an Implicit Association Test" 135 (135): 609-622, 2006
5 Angela Y. Lee, "I Seek Pleasures and We Avoid Pains The Role of Self Regulatory Goals in Information Processing and Persuasion" 28 : 33-49, 2001
6 Patti Williams, "Empathy versus Pride The Influence of Emotional Appeals across Cultures" 25 : 241-261, 1998
7 Fiedler, Klaus, "Actor Observer Bias in Close Relationships The Role of Self Knowledge and Self Related Language" 21 (21): 525-538, 1995
8 Aaker, Jennifer L, "Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes" 26 : 340-357, 2000
9 Freitas, Antonio L, "Abstract and Concrete Self-Evaluative Goals" 2001
1 최영균, "한국과 미국의 비교광고의 효과연구 독립적 자아(independent self)와 병립적 자아(interdependent self)개념을 중심으로" 69 (69): 211-230, 2000
2 이성수, "다수의 태도와 불일치할 때 광고태도 변화 자기해석의 관점에서" 14 (14): 33-47, 2003
3 Durairaj Maheswaran, "The Effect of Cultural Orientation on Persuasion" 315-328, 1997
4 Bar Anan, Yoav, "The Association Between Psychological Distance and Construal Level Evidence From an Implicit Association Test" 135 (135): 609-622, 2006
5 Angela Y. Lee, "I Seek Pleasures and We Avoid Pains The Role of Self Regulatory Goals in Information Processing and Persuasion" 28 : 33-49, 2001
6 Patti Williams, "Empathy versus Pride The Influence of Emotional Appeals across Cultures" 25 : 241-261, 1998
7 Fiedler, Klaus, "Actor Observer Bias in Close Relationships The Role of Self Knowledge and Self Related Language" 21 (21): 525-538, 1995
8 Aaker, Jennifer L, "Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes" 26 : 340-357, 2000
9 Freitas, Antonio L, "Abstract and Concrete Self-Evaluative Goals" 2001