1 "최신마케팅관리" 한양대학교출판부 2007
2 여운승, "주류 마케팅 사상과 관행에 대한 비판적 고찰" 18 (18): 21-52, 2003
3 전인수, "서비스마케팅" 도서출판 석정 1998
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5 "Total Relationship Marketing Marketing Management Relationship Strategy and CRM Approaches to the Network Economy" Oxford: Butterworth Heinemann 2002
6 Harker, Michael J, "The Past Present and Future of Relationship Marketing" 22 (22): 215-242, 2006
7 Holbrook, Morris B, "The Nature of Customer Value.An Axiology of Services in the Consumption Experience" Thousand Oaks, CA: Sage Publications 2004
8 Borden, "The Concept of the Marketing Mix" 2-7, 1954
9 "Service Management and Marketing" Chichester: John Wiley 2000
10 Berry, Leonard L, "Relationship Marketing of Services Growing Interest Emerging Perspectives" 23 (23): 236-245, 1995
1 "최신마케팅관리" 한양대학교출판부 2007
2 여운승, "주류 마케팅 사상과 관행에 대한 비판적 고찰" 18 (18): 21-52, 2003
3 전인수, "서비스마케팅" 도서출판 석정 1998
4 Brown, Stephen W, "When Executives Speak We Should Listen and Act Differently" 69 : 2-4, 2005
5 "Total Relationship Marketing Marketing Management Relationship Strategy and CRM Approaches to the Network Economy" Oxford: Butterworth Heinemann 2002
6 Harker, Michael J, "The Past Present and Future of Relationship Marketing" 22 (22): 215-242, 2006
7 Holbrook, Morris B, "The Nature of Customer Value.An Axiology of Services in the Consumption Experience" Thousand Oaks, CA: Sage Publications 2004
8 Borden, "The Concept of the Marketing Mix" 2-7, 1954
9 "Service Management and Marketing" Chichester: John Wiley 2000
10 Berry, Leonard L, "Relationship Marketing of Services Growing Interest Emerging Perspectives" 23 (23): 236-245, 1995
11 "Relationship Marketing Challenges for the Organization" 46 (46): 327-335, 1999
12 Christian, "Relationship Approach to Marketing inService Contexts Journal of Business Research20" 1-11, 1990
13 Bendapudi, Neeli, "Psychological Implications of Customer Participation in Co Production" 67 : 14-29, 2003
14 Fournier, Susan, "Preventing the Premature Death of Relationship Marketing" 76 : 42-51, 1998
15 "Marketing? Toward a RelationshipMarketing Paradigm Journal of Marketing Management10" 347-60, 1994
16 Bagozzi, "Marketing as Exchange" 32-34, 1975
17 Kohli, "Journal of Marketing54" 1-18, 1990
18 Coviello, Nicole E, "How Firms Relate to Their Markets An Empirical Examination of Contemporary Marketing Practice" 66 : 33-46, 2002
19 Hunt, Shelby D, "Foundations of Marketing Theory" M. E. Sharpe,Inc. ; New York 2002
20 Calonius, Henrik, "Contemporary Research in Marketing A Market Behaviour Framework" 6 (6): 419-428, 2006
21 Arnould, Eric J, "Consumer Culture Theory (CCT) Twenty Years of Research" 31 : 868-882, 2005
22 Bitner, Mary J, "Building Service Relationships Its All About Promises" 23 (23): 246-251, 1995
23 "Adopting a Service Logic for Marketing" 6 (6): 317-333, 2006
24 Alderson, "AFunctionalist Approach to Marketing" 1957
25 Becker, "A Theory of Allocation of Time" 493-517, 1965
26 Cassidy, Fran, "A Credibility Gap for Marketers" 2 : 2005