가정식사 대용식(HMR) 이용자의 편의성향 분석 = Consumer Inclination to Convenience toward Home Meal Replacement

다국어 초록 (Multilingual Abstract)

The purposes of this study were to analyze the cause, variable, and process of the consumer inclination to convenience towards Home Meal Replacement(HMR) and to define its structural correlation. The subjects were adults in their twenties or older who had used HMRs and lived in Seoul and Gyeonggi Province in Korea. Random sampling picked 550 of them, who were distributed a questionnaire from March 12 to 30, 2005. Total 451 questionnaires were returned(the return rates were 82%). The main results of this study were as follows : First, as a result of verifying the structural correlation of models for consumer inclination to convenience towards HMR, ‘objective surplus’ influenced the inclination to convenience in general, ‘money to spare’ of ‘subject surplus’ did not influence motivation, ‘time to spare’ of ‘subjective surplus’ positively influenced motivation and motivation negatively influenced ‘convenience attitude’. Second, ‘convenience attitude’ had direct and positive influence on the behaviors related to HMR and had negative influence on the factors related to purchasing HMR. Factors related with purchasing HMR had negative influence on the behaviors related to HMR. Third, ‘convenience attitude’ had positive influence on the satisfaction related to HMR, but it did not influence the expected quality of HMR.

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