1 "전자상점 수용모형에 관한 실증적 연구 전자서점의 사례를 중심으로" 14 (14): 165-184, 2004
2 "인터넷 쇼핑몰에서 위험지각과 품질지각이 구매의도에 미치는 영향:-보증신뢰성, 지각된 정보의 양, 주관적 지식을 중심으로" 16 (16): 59-84, 2001
3 "인터넷 쇼핑몰에 대한 소비자 신뢰성과 구매의도의 관련성에 관한 탐색적 연구" 17 (17): 1-24, 2002
4 "온라인 B2C 웹 사이트에 기술수용모델 및 신뢰신념의 적용" 13 (13): 173-193, 2004
5 "고객의 신뢰 기술의 사용용이성 그리고 유용성이 온라인 쇼핑몰 사용의도에 미치는 영향" 연세대학교 대학원 2004
6 "from Ideal Types to Plural Forms Annual Review of Sociology" 97-118,
7 "Web Retailing Adoption: Exploring the Nature of Internet Users Web Retailing Behaviour" 81-2 94, 2003
8 "Understanding the Influence of National Culture on the Influence of National Culture on the Development of Trust" 601-620, 1998
9 "Trust onli" 34-40, 2000
10 "Trust in Relationships A Model of Trust Development and Decline" 133-173, 1995
1 "전자상점 수용모형에 관한 실증적 연구 전자서점의 사례를 중심으로" 14 (14): 165-184, 2004
2 "인터넷 쇼핑몰에서 위험지각과 품질지각이 구매의도에 미치는 영향:-보증신뢰성, 지각된 정보의 양, 주관적 지식을 중심으로" 16 (16): 59-84, 2001
3 "인터넷 쇼핑몰에 대한 소비자 신뢰성과 구매의도의 관련성에 관한 탐색적 연구" 17 (17): 1-24, 2002
4 "온라인 B2C 웹 사이트에 기술수용모델 및 신뢰신념의 적용" 13 (13): 173-193, 2004
5 "고객의 신뢰 기술의 사용용이성 그리고 유용성이 온라인 쇼핑몰 사용의도에 미치는 영향" 연세대학교 대학원 2004
6 "from Ideal Types to Plural Forms Annual Review of Sociology" 97-118,
7 "Web Retailing Adoption: Exploring the Nature of Internet Users Web Retailing Behaviour" 81-2 94, 2003
8 "Understanding the Influence of National Culture on the Influence of National Culture on the Development of Trust" 601-620, 1998
9 "Trust onli" 34-40, 2000
10 "Trust in Relationships A Model of Trust Development and Decline" 133-173, 1995
11 "Trust in Employee/Employer Relationships A Survey of Wes Michigan Managers" 443-485, 1990
12 "Trust in Close Relationships Journal of Personality and Social Psychology" 198519-25
13 "Trust as a Social Reality" 967-985,
14 "Trust as a Commodity" Basil Blackwell 49-72, 1988
15 "Trust and the Appraisal Process in Close Relationships in Advances in Personal Relationships" 57-104, 1991
16 "Trust and TAM in Online Shopping" 51-90, 2003
17 "Toward Understanding Interpersonal Trust in Close Relationships Journal of Marriage and the Family" 595-604,
18 "Theory of Cooperation in International Business in Cooperative Strategies in International Business" Lexington Books Lexington 31-53, 1988
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20 "The Second Annual Ernst and Young Internet Shopping Study" 1999
21 "The Internet and International Marketing" 60-75, 1996
22 "The Impact of Initial Consumer Trust on Intentions to Transact with a Web Site: A Trust Building Model" 297-323, 2002
23 "The Impact of Customer Trust and Perception of Security Control on the Acceptance of Electronic Commerce International" 135-165, 2003
24 "The Economic Institutions of Capitalism" Free Press 1985
25 "The Contribution of Studies of Source Credibility to a Theory of Interpersonal Trust in the Communication Process" 68 (68): 104-120, 1967
26 "The Component of Perceived Risk in Proceedings from 3rd Annual Conference of the Association for Consumer Research Association for Consumer Research" 382-393, 1972
27 "The Commitment-Trust Theory of Relationship Marketing Journal of Marketing" 20-38,
28 "The Antecedents and Consequences of Trust in Online-Purchase Decisions" 47-63, 2002
29 "Swift Trust Temporary Groups in Trust in Organizations Frontiers of Theory and Research" 166-195, 1996
30 "Structural Equation Modeling in Practice" 411-423, 1988
31 Beardon, "Sample Size Effects on Chi-Square and Other Statistics used in Evaluating Causal Models Journal of Marketing Research" 425-430, 1982
32 "Risk Handling in Consumer Behavior - An Intensive Study of Two Cases Risk Taking and Information Handling in Consumer Behavior Graduate School of Business Administration" Harvard University Press 82-108, 1967
33 "Relationships Between Providers and Users of Market Research; The Dynamics of Trust Within and Between Organizations" 314-328,
34 "Relationship Quality in Services Selling Journal of Marketing" 68-81, 1990
35 "Reflections on the Dimensions of Trust and Trustworthiness among Online Customers" 38-53, 2002
36 "Production of Trust Institutional Sources of Economic Structure in Research in Organizational Behavior" JAI Press 53-111, 1840-19201986
37 "Proceedings of the American Marketing Association" 261-265, 1987
38 "Perceived Risk in Mail-order and Retail Store Buying Journal of Marketing Research" 364-369, 1976
39 "Lessons Learned from the Successful Adoption of an ERP System Proceedings of Proceedings of the 5th International Conference of the Decision Sciences Institute" 1054-1057, 1999
40 "Journal of Law and Economics" and eco (and eco): 453-502, 1993
41 "Initial Trust Formation in New Organizational Relationships" 472-490, 1998
42 "Generalized Expectancies for Interpersonal Trust" 443-450,
43 "Foundations of Social Theory" Harvard University Press 1990
44 "Exchange and Power in Social Life" 1964
45 "Ecommerce: The Role of Familiarity and Trust" 725-737, 2000
46 "E-Loyalty: Your Secret Weapon on the Web" 105-113, 2000
47 "Does Familiarity Breed Trust? The Implications of Repeated Ties for Contractual Choice in Alliances" 38 (38): 85-112, 1995
48 "Digital Commerce"
49 "Determinants of Long-term Orientation in Buyer-Seller Relationships Journal of Marketing" 1994
50 "Determinants of Long-Term Orientation in Buyer-Seller Relationships" 58 (58): 1-19, 199404
51 "Determinants of Continuity in Conventional Industrial Channel Dyads" 310-323,
52 "Determinants and Role of Trust in E-business: A Large Scale Empirical Study" 2002
53 "Designing Trust Into Online Experiences" 44 (44): 2002
54 "Creation of Favorable User Perceptions:Exploring the Role of Intrinsic Motivation" 23 (23): 239-260, 1999
55 "Consumer Trust in an Internet Store: A Cross-Cultural Validation" 1-35, 1999
56 "Consumer Trust in an Internet Store" 1 45-2 71, 2000
57 "Consumer Reactions to Electronic Shopping on the World Wide Web International" 59-88, 1997
58 "Consumer Rankings of Risk Reduction Methods Journal of Marketing" 55-61,
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60 "Consumer Acceptance of Electronic Commerce:Integrating Trust and Risk with the Technology Acceptance Model" 7 (7): 101-134, 2003
61 "An Examination of the Nature of Trust in Buyer-Seller Relationships" 35-51,
62 "A Model of the Antecedents of Perceived Ease of Use: Development and Test" 451-481, 1996
63 "A Model of Distributor Form and Manufacturer Firm Working Partnership Journal of Marketing" 42-58, 1990
64 ""Trust:The Connectin Link Between Organizational Theory and Philosophical Ethics" 20 (20): 379-403, 1995