모바일 클라우드 사용에 영향을 미치는 요인과 모바일 신뢰의 조절효과에 관한 실증연구

다국어 초록 (Multilingual Abstract)

The rapid change in IT industry due to the increase of digital information imposes a great influence on the environment of individual life. Different kinds of industries related to mobile environment are developing due to recent propagation of smart phones, and specifically, there has been increasing interest in a small computing environment in the hand. In this connection, the idea of cloud that has been applied in an individual desktop computer has now got to introduce new computing environment called mobile cloud, in combination with mobile. As a result of this, attention is also being focused on the mobile cloud. Based on the UTAUT(Unified Theory of Acceptance and Usage of Technology), as the factors affecting users adoption of mobile cloud, the study suggests three main characteristics which include Individual(Openness, Objective Directivity, Mobile Self-Efficacy), Service(Flexibility, Network Accessibility, Relevance) and System(Availability, Data Integration and Compatibility) as well as the moderating effect of Mobile Trust. In verifying the hypothesis, a total of 307 data from a survey were analyzed by using Structural Equation Modeling(SEM). As a result, all other factors than the Data Integration and Compatibility suggested as the System characteristics have been all supported. Based on the above results, this study has its significance not only in suggesting the directivity in the research related to mobile cloud but in finding out the factors that may affect the expansion of commercialization of such mobile cloud.

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