사회과학분야 : 2000년대 이루어진 무용 마케팅 연구의 종합적 분석 = Integrated Analysis of Dance and Marketing-related Studies in the 2000s

다국어 초록 (Multilingual Abstract)

The purpose of this study was to investigate the trend of research activities in dance and marketing-related studies and to provide meaningful information on this area in the future. A total of 64 studies conducted from 2001 to 2010 in Korea. All studies were evaluated and categorized by publication year, dance genre, research type, dance marketing list, and dance marketing application type. The results indicated that there were most researches published in 2002. Among 64 studies, 52 studies were focused on dance performance. With regard to research type, while master theses comprised about 56.3%(36 studies) and sport-related institute comprised about 17.2%(11 studies). By dance marketing list, 42 studies were dealt with dance marketing, and 26 studies were focused on dance performance. It was concluded that dance marketing studies should be constructed to activate dance performance and to limit the organization. And also, dance marketing studies are needed to be related to dance markets selection, audience construction analysis, infrastructure of professional dance market and marketing mix to integrate functional side of dance-related area.