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      Sports business unplugged : leadership challenges from the world of sports

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      https://www.riss.kr/link?id=M14634643

      • 저자
      • 발행사항

        Syracuse, New York : Syracuse University Press, 2016

      • 발행연도

        2016

      • 작성언어

        영어

      • 주제어
      • DDC

        338.47796 판사항(23)

      • ISBN

        9780815634768 (paperback)
        0815634765 (paperback)
        9780815653929 (e-book)
        0815653921 (e-book)

      • 자료형태

        일반단행본

      • 발행국(도시)

        United States of America

      • 서명/저자사항

        Sports business unplugged : leadership challenges from the world of sports / Rick Burton and Norm O'Reilly ; foreword by David Stern

      • 형태사항

        xxi, 203 pages : color illustrations ; 23 cm

      • 일반주기명

        Includes index

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      목차 (Table of Contents)

      • CONTENTS
      • List of Illustrations = ix
      • List of Tables = xi
      • Foreword / DAVID STERN = xiii
      • Acknowledgments = xv
      • CONTENTS
      • List of Illustrations = ix
      • List of Tables = xi
      • Foreword / DAVID STERN = xiii
      • Acknowledgments = xv
      • Abbreviations = xvii
      • Introduction = xix
      • Part One. Marketing and Sponsorship
      • 1. Can More Sponsors Seize the Day, and the Activation? = 3
      • 2. Space : The Next Frontier in Sports Sponsorship? = 6
      • 3. Benefits of Long-Term Sports Partnership Worth Going "All In" = 9
      • 4. Has Experience Trumped Sports in Sponsorship Market? = 13
      • 5. Are Big Numbers Masking Competition for Sponsorship Dollars? = 16
      • 6. Assessing the Impact of the NHL Lockout on Fans, Sponsors = 19
      • 7. How Fan, Sponsor Reactions Factor into Team Decisions = 23
      • 8. Are Ads Featuring Female Athletes Effective with Consumers? = 26
      • 9. How Can Sports Compete for the Hearts, Minds of Youth? = 30
      • 10. As NFL Lockout Continues, Sponsors near the Death Zone = 34
      • 11. Understanding Why Sponsorship Continues to Grow = 38
      • 12. Could Sponsor Alliance Spread to North American Sports? = 42
      • 13. When Athletes Become Legends, Do Their Sponsors Also? = 46
      • 14. Strategy Session : Keys to Marketing to Youth = 50
      • Part Two. The Olympics
      • 15. IOC Has Opportunity to Create True International Sports Network = 55
      • 16. How Will Olympic Sponsors Respond to Future Host Sites? = 59
      • 17. Bach's History a Signal That His Leadership Will Be Proactive = 62
      • 18. What Is Your Sports Property Doing to Build, Keep Its Fan Base? = 66
      • 19. Soaring Cost of Olympic Host Bids Concerns Ueberroth = 69
      • 20. Beyond London : Building on Olympic Fan, Sponsor Interest = 72
      • 21. Deighton Balances Economic Realities with Legacy Expectations = 75
      • 22. How IOC's Pound Sees Anti-doping, Marketing Efforts Evolving = 79
      • 23. Analysis Must Show NHL the Value of Olympic Competition = 83
      • 24. U.N. Role Offers IOC Chance to Place Sport amid Global Priorities = 87
      • 25. Opportunity Now for Paralympics to Grab N. American Spotlight = 90
      • 26. U.S. Facing a Generation without Playing Host to Olympics = 93
      • 27. Consider Intangibles When Weighing Olympic Host-City Benefits = 97
      • Part Three. Looking at How Things Are Done in Canada and around the Globe
      • 28. How to Bridge the Sports Research-Practitioner Divide = 103
      • 29. Grey Cup's Centennial Should Have Marketers Taking Notice = 107
      • 30. Reasons to Believe in India Football League = 110
      • 31. Results of Canadian Sponsorship Study Relevant for Everyone = 113
      • 32. Resurgence Changing How Sports World Views Canadian Market = 117
      • 33. What Americans Can Learn from Sports Day in Canada = 120
      • 34. Assessing Vancouver after Facts, Accusations, Shades of Truth = 123
      • 35. NHL Must Be Strong on Power Plays of Innovation, Globalization = 127
      • 36. Why Canada's Paint the Town Red Program Looks Like a Winner = 131
      • Part Four. Making the Sports World a Better Place
      • 37. Rollerball Flashback : How Virtual Reality Replaces Violence = 139
      • 38. Top 10 List of Reasons Why the NCAA Still Matters = 142
      • 39. Are We Serious Enough about Diversity to Welcome All? = 147
      • 40. Second-Tier Events, Health Initiatives Will Gain Foothold in 2015 = 150
      • 41. This Industry Could Learn Something from Scholars = 153
      • 42. CrossFit Shows Strength to Excel among Participatory Sports = 157
      • 43. The Growing, Changing Nature of Sports Management Instruction = 160
      • 44. How to Spot, Benefit from Next Disruptive Innovation in Sports = 163
      • 45. When Goliath Doesn't Win - and Why = 167
      • 46. Sports Industry Must Find Moral Courage to Act amid Crisis = 170
      • 47. Gender Equity Best Served by Creativity, Not Loopholes = 174
      • 48. The Secrets of Leadership Are Often Found at the Bottom = 177
      • 49. Failing to Prepare Athletes for Lifestyle Only Feeds Problem = 180
      • 50. Why Lacrosse's Popularity Is Spreading across the U.S. = 184
      • Index = 189
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      Sports Business Unplugged: Leadership Challenges from the World of Sports

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