헬스커뮤니케이션과 건강증진: 헬스커뮤니케이션의 발전, 이론, 사례, 전망 = Health Communication and Health Promotion: Developments, Theories, Cases and Prospects of Health Communication Research

다국어 초록 (Multilingual Abstract)

Health communication refers to the use and study of communication activities to inform and affectindividual and collective decisions that promote health. It becomes an essential field of health promotionefforts by employing diverse communication methods to foster health in various communication contexts.
This work looks into the trend and history of health communication as well as theoretical paradigms andcases of health communication studies. Due to the advancement of communication technologies as well asthe growing importance of interactive communication in the context of constructing and exchanging healthmessages, including clinical information exchange in patent-health care provider communication, it seemsessential to understand useful strategies and tactics to disseminate effective health messages throughappropriate channels. In doing so, culture-centered health communication approach, including an audienceinvolved/culture-centered health message development/dissemination and a patient-centered communicationpattern, can create positive changes in people's awareness, knowledge, attitude and behavior relatedto health issues. This approach further brings forth social, cultural and environmental changes that canreshape individual and community-level health outcomes.

참고문헌 (Reference)

1 정의철, "치과의사 권고를 통한 금연캠페인 연구" 2007

2 김정환, "청소년의 인터넷 중독 문제와 대책에 관한 연구" 9 : 21-33, 2004

3 정의철, "청소년 인터넷 중독 PR 캠페인 메시지 담론분석 : 헬스커뮤니케이션 관점을 통해 본 탐색적 연구" 한국지역언론학회 7 (7): 301-338, 2007

4 안동현, "인터넷중독 치료/재활 클리닠에내원한 청소년의 특성" 국가청소년위원회 35-50, 2007

5 조선미, "인터넷 게임중독을 호소하는 방문청소년내담자의 실제적 특성연구" 국가청소년위원회 2006

6 이현석, "의료 현장에서의 커뮤니케이션장애의 분석과 제안" 2007

7 안서원, "유방암 환자의 치료결정과 의료커뮤니케이션 사례 연구" 대한의료커뮤니케이션학회 2 (2): 147-155, 2007

8 Strasburger VC, "어린이․청소년․미디어" 커뮤니케이션북스 2006

9 홍강의, "심각한 인터넷중독 청소년 치료-재활 사업 결과 보고" 국가청소년위원회 17-34, 2007

10 김대현, "성격유형에 맞춘 커뮤니케이션" 대한의료커뮤니케이션학회 2 (2): 36-39, 2007

11 정의철, "국제 정보 헤게모니 체제로서의 지적재산권: 아프리카의 에이즈 위기와 제약특허 문제를 중심으로" 한국언론학회 48 (48): 232-257, 2004

12 제석봉, "교류분석 (Transactional Analysis)을 토대로 한맞춤형 의료 커뮤니케이션 방안 모색" 대한의료커뮤니케이션학회 2 (2): 1-18, 2007

13 한미정, "건강관련 커뮤니케이션 연구논문내용분석: 1990년부터 2005년 상반기까지 발표된 국내논문을 중심으로" 7 : 210-231, 2006

14 Zoller HM, "Women caught in the multicausal web : A gendered analysis of Healthy People 2010" 56 : 175-192, 2005

15 Noar SM, "Why communication is crucial : Meta-analysis of the relationship between safe sexual communication and condom use" 11 : 365-390, 2006

16 Gibson TA, "Warning-The existing media system may be toxic to your health : Health communicaton and the politics of media reform" 35 : 125-132, 2007

17 Bardhan N, "Transnational AIDS-HIV news narratives : A critical exploration of overarching frames" 4 : 283-309, 2001

18 Basil MD, "Tobacco : Coopting our public health" 1 : 399-413, 1996

19 Ratzan SC, "Throughout the health sector : Communication must influence and engage" 11 : 453-454, 2006

20 Fishbein M, "The role of theory in developing effective health communication" 56 : 1-17, 2006

21 Higgins JW, "The health buck stops where? Thematic framing of health discourse to understand the context for CVD prevention" 11 : 343-358, 2006

22 Uitenbroek DG, "The effect of a health promotion campaign on mortality in children" 15 : 625-634, 2000

23 Freimuth VS, "The contributions of health communication to eliminating health disparities" 94 : 2053-2055, 2004

24 Clarke JN, "The case of the missing person : Alzheimer's disease in mass print magazine 1991-2001" 19 : 269-276, 2006

25 Lester E, "The AIDS story and moral panic : How the Euro-African press constructs AIDS" 6 : 1-10, 1992

26 Tulloch J, "Television, AIDS, and risk: A cultural studies approach to health communication" Allen and Unwin 1997

27 Dearing J, "Social Marking and diffusion-based strategies for Communicating with unique populations : HIV prevention in San Francisco" 1 : 343-363, 1996

28 Pratt CB, "Setting the public health agenda on major diseases in Sub-Saharan Africa : African popular magazines and medical journals, 1981-1997" 52 : 889-904, 2002

29 Stephenson M, "Sensation seeking, the activation model, and mass media health campaigns : Current findings and future directions for cancer communication" 56 : 538-556, 2006

30 Nelkin D, "Selling science: How the press covers science and technology" W. H. Freeman and Company 1995

31 Parra DL, "Scientifically correct racism : Health studies' unintended effects against minority groups" 7 : 152-162, 2007

32 Berry TR, "SARS Wars : An examination of the quality and construction of health information in the news media" 21 : 35-44, 2007

33 Williams K, "Questioning the media:A critical introduction" Sage Publications 413-427, 1995

34 Beaudoin CE, "Promoting youth health by social empowerment : A media campaign targeting social capital" 19 : 175-182, 2006

35 김영욱, "PR커뮤니케이션: 체계, 수사, 비판이론의 등장" 이화여대출판부 2003

36 Bourdieu P, "On television" The New Press 1998

37 Walsh-Childers K, "Newspaper influence on health policy development" 15 : 89-104, 1994

38 Kistenberg C, "Media-mediated AIDS" Hampton Press 11-22, 2003

39 Konick S, "Media-mediated AIDS" Hampton Press 23-42, 2003

40 Smith R, "Media depictions of health topics : Challenge and stigma formats" 12 : 233-249, 2007

41 Campbell R, "Media &Culture" St. Martine's 2007

42 Pittam J, "Malevolence, stigma, and social distance : Maximizing intergroup differences in HIV/AIDS discourse" 28 : 24-43, 2000

43 Aldoory L, "Making health communications meaningful for women : Factors that influence involvement" 13 : 163-185, 2001

44 Talosig-Garcia M, "Information seeking, behavior of minority breast cancer patents : An exploratory study" 10 : 53-64, 2005

45 Treichler PA, "How to have theory in an epidemic: Cultural chronicles of AIDS" Duke University Press 1999

46 Omori M, "Health-endangering behaviors among Japanese college students : A test of psychosocial model of risk-taking behaviours" 28 : 17-33, 2005

47 Nutbeam D, "Health literacy as a public health goal : A challenge for contemporary health education and communication strategies into the 21st century" 15 : 259-267, 2000

48 Thomas SB, "Health disparities : The importance of culture and health communication" 94 : 2050-, 2004

49 OECD, "Health Data" 2004

50 Schiavo R, "Health Communication: From theory to practice" Jossey-Bass 2007

51 Office of Disease Prevention and Health Promotion, "Health Communication" Healthy 2010

52 Mohammed SN, "HIV/AIDS stories on the World Wide Web and transformation perspective" 10 : 347-359, 2005

53 Traquina N, "HIV/AIDS as news: A case study analysis of the journalistic coverage of HIV/AIDS by an African newspaper" 2004

54 Pickle K, "HIV/AIDS Coverage in Black Newspapers, 1991-1996 : Implications for Health Communication and Health Education" 7 : 427-444, 2002

55 Andsager JL, "Framing women's health with a sense-making approach : Magazine coverage of breast cancer and implants" 13 : 163-185, 2001

56 Porton MP, "Fighting AIDS among adolescent women : Effects of a public communication campaign in Brazil" 12 : 121-132, 2007

57 Rutten LJF, "Factors associated with patients' perceptions of health care providers' communication behavior" 11 : 135-136, 2006

58 Svenkerud PJ, "Enhancing the effectiveness of HIV/AIDS programs targeted to unique population groups in Thailand: Lessons learned from applying concepts of diffusion of innovation and social marketing"

59 Jones SC, "Coverage of breast cancer in the Australian print media: Does advertising and editorial coverage reflect correct social marketing messages?" 9 : 309-325, 2004

60 Krishnan SP, "Coverage of AIDS in popular African American magazines" 9 : 273-288, 1997

61 Reeves PM., "Coping in Cyberspace : The impact of Internet use on the ability of HIVPositive to deal with their illness" 5 : 47-59, 2000

62 Berkman A, "Confronting global AIDS : Prevention and treatment" 91 : 1348-1349, 2001

63 Bernhardt JM, "Communication at the core of effective public health" 94 : 2051-2053, 2004

64 Brunton M, "Communicating screening mammography in New Zealand : Revealing dialogues of duty and distress" 5 : 1-16, 2004

65 Dutta MJ, "Communicating about culture and health : Theorizing culture-centered and cultural sensitivity approaches" 17 : 304-328, 2007

66 Obregon R, "Commentary : Communication from a human rights perspective : Responding to the HIV/AIDS pandemic in Eastern and Southern Africa" 8 : 613-614, 2003

67 Clarke JN, "Cancer, heart disease, and AIDS:What do the media tell us about the diseases?" 4 : 105-120, 1992

68 Viswanath K, "Cancer knowledge and disparities in the Informaiton Age" 11 : 1-17, 2006

69 Bird SE, "CJ's Revenge : Media, folklore, and the cultural construction of AIDS" 13 : 44-58, 1996

70 Southwell BG, "Audience construction and AIDS education efforts : Exploring communication assumptions of public health interventions" 10 : 313-319, 2000

71 Swain KA, "Approaching the quarter- century mark: AIDS coverage and research decline as infection spreads"

72 Rodhan K, "Adolescents' perception of risk and challenge : A qualitative research" 29 : 261-271, 2006

73 Airhihenbuwa CO, "Acritical assessment of theories/models used in health communication for HIV/ADIS" 5 : 5-15, 2000

74 Bardhan N, "Accounts from the field : A public relations perspective on global AIDS/HIV" 7 : 221-244, 2002

75 McAllister MP, "AIDS: A communication perspective" Lawrence Erlbaum Associates 195-222, 1992

76 Brodie M, "AIDS at 21: Media coverage of the HIV epidemic 1981-2002" 1-9, 2003

77 Kline KN, "A decade of research on health content in the media : Th focus on health challenges and sociocultural context and attendant informational and ideological problems" 11 : 43-59, 2006

78 Noar SM, "A 10-year retrospective of research in health mass media campaign: Where do we go from here?" 11 : 21-42, 2006

79 김혜수, "2006 인터넷 중독실태조사" 한국정보문화진흥원 2007