특급호텔의 시장지향성과 조직유효성의 관계 = Canonical Correlations between Marketing Orientation and Organizational Effectiveness in Super Deluxe Hotel Corporations

다국어 초록 (Multilingual Abstract)

This purpose of this study is to identify relationships between marketing orientation and organizational effectiveness in super deluxe hotels. From the literature review, the measurement tool for both marketing orientation and organizational effectiveness have been developed. Survey was conducted with 245 samples of hotel employees from super deluxe hotels.
Three factors were identified for marketing orientation as information dissemination, information creation, and response. And four factors were identified for organizational effectiveness as perceived fairness, trust to superiors, job satisfaction, and organizational commitment. Canonical correlation analysis was adopted to examine the overall correlation between the extracted three underlying factors from marketing orientation and the extracted four underlying factors from organizational effectiveness. The higher correlation was found between all three factors of marketing orientation and all four factors of organizational effectiveness. And implications of these results are examined.

다국어 초록 (Multilingual Abstract)

This purpose of this study is to identify relationships between marketing orientation and organizational effectiveness in super deluxe hotels. From the literature review, the measurement tool for both marketing orientation and organizational effectiveness have been developed. Survey was conducted with 245 samples of hotel employees from super deluxe hotels.
Three factors were identified for marketing orientation as information dissemination, information creation, and response. And four factors were identified for organizational effectiveness as perceived fairness, trust to superiors, job satisfaction, and organizational commitment. Canonical correlation analysis was adopted to examine the overall correlation between the extracted three underlying factors from marketing orientation and the extracted four underlying factors from organizational effectiveness. The higher correlation was found between all three factors of marketing orientation and all four factors of organizational effectiveness. And implications of these results are examined.

참고문헌 (Reference)

1 강덕윤, "호텔컨벤션의 시장지향성과 서비스지행성이 친 구매 센터행동과 경영성과 지각에 미치는 영향" 대구대학교 2004

2 최해수, "호텔조직의 경력관리가 경력몰입에 미치는 영향:고용형태, 직급 및 근무부서의 관계영향분석" 한국관광학회 31 (31): 261-282, 2007

3 이학식, "호텔산업의 시장지향성과 사업성과의 관계성, 그리고 매개변수에 관한 연구" 28 (28): 75-102, 1999

4 조원섭, "호텔 시장지향성이 경영성과에 미치는 영향" 한국관광학회 31 (31): 339-358, 2007

5 김성혁, "패밀리 레스토랑 종사원의 조직공정성이 조직유효성과 고객지향성에 미치는 영향" 9 (9): 165-184, 2006

6 이현도, "중소기업의 전략적 인적자원관리와 조직유효성의 관계에 관한 연구" 한남대학교 대학교 대학원 2008

7 정동섭, "조직문화와 시장지향성 및 성과간의 관계" 14 (14): 295-311, 2007

8 정기한, "조직몰입, 시장지향성, 조직학습의 관계에 관한 실증연구" 10 : 1-26, 2002

9 오 상 은, "임파워먼트가 항공사의 조직유효성에 미치는 영향에 관한 연구" 한국관광연구학회 20 (20): 227-240, 2007

10 구자혁, "외식업체의 시장지향성이 고객지향성과 재무적 성과에 미치는 영향에 관한 연구:국내진출 외국체인 패밀리레스토랑을 중심으로" 16 (16): 187-204, 2001

11 변풍식, "외식기업의 직무특성, LMX와 조직유효성한 연구" 한국외식경영학회 10 (10): 7-28, 2007

12 민계홍, "외식기업의 서비스지향성이 조직유효성에 미치는 영향" 10 (10): 289-307, 2007

13 이형택, "수출기업의 시장지향성,경쟁우위 및 수출성과" 35 (35): 279-306, 2006

14 이광노, "벤처기업의 리더십과 조직문화가 조직유효성에 미치는 영향에 관한 연구" 인천대학교 대학원 2002

15 송기웅, "멘토링과 조직유효성 관계에 있어서 팔로어십의 조절효과에 관한 연구" 9 (9): 77-95, 2007

16 정대용, "기업가 지향성과 시장 지향성이 조직유효성과 사업성과에 미치는 영향" 10 (10): 69-93, 2007

17 안운석, "금융기관 서비스지향성의 구조적 관계에 관한 연구" 한국서비스경영학회 7 (7): 29-49, 2006

18 최영수, "관광호텔업의 시장지향성이 경영성과에 미치는 영향에 관한 연구:수도권 소재 특1등급 호텔을 중심으로" 안양대학교 2006

19 Shapiro, B. P., "What the Hell if ‘Market-Oriented’" 66 : 1998

20 Deshpande, R., "Understanding market orientation: A Perspectively designed meta-analysis of three market orientation scales, Marketing Science Institute, Technical Working Paper Series: Report"

21 Pennings, J. M., "Toward s workable framework, New Perspectives on Organizational Effectiveness" Jossey Bass 146-192, 1977

22 Day, G. S., "The capabilities of market-driven organizations" 58 : 37-52, 1994

23 Price, J. L., "The Study of Organizational Effectiveness" 13 : 3-15, 1972

24 Georgiou, "The Goal Paradigm and Notes Toward a Counter Paradigm" 18 : 291-310, 1973

25 Narver, J. C., "The Effect?of a market Orientation on Business Profitability" 54 (54): 20-35, 1990

26 Scott, D., "The Development of Four New Organizational Measures of Trust, in D. F. Ray(Ed.), The Relationship Between Theory, Research, and Practices: An Assessment of Fundamental Problems and Their Possible Resolutions, Mississippi State" Southern Management Association 1981

27 Hunt, S. D., "The Comparative Advantage Theory of Competition" 59 : 129-15, 1995

28 Butler, J. K., "Reciprocity of Trust Between Professionals and Their Secretaries" 53 : 411-416, 1983

29 Price, J. L., "Organizational Effectiveness: An Inventory of Propositions" Irwin 1986

30 Price, J. L., "Organizational Effectiveness: An Inventory of Propositions" ILQ Irwin 1968

31 Lambert, Z. V., "Modeling residents attitude toward tourism" 24 (24): 402-424, 1975

32 Johnson, J. L., "Market- focused Strategic Flexibility: Conceptual Advances and an Integrative Model" 31 (31): 74-89, 2003

33 Kohli, A. K., "Market Orientation: The Construct, Research Propositions and Managerial Implications" 54 (54): 1-18, 1990

34 Slater, S. F., "Market Orientation and the Learning Organization" 59 : 63-74, 1995

35 Kwon, Y. C., "Market Orientation among Small Korean Exports" 9 : 61-75, 2000

36 Weiss, D. J., "Manual for the Minnesota Satisfaction Questionnaire, Minneapolis: Univ. of Minnesota" Industrial Relations Center 1967

37 Kohli, A. K., "MARKOR: A Measure of Market Orientation" 30 : 467-477, 1993

38 Cadogan, J. W., "Export Market-oriented Behavior and Export Performance" 20 (20): 493-513, 2003

39 Samuel, A., "Exchange fairness and employee performance: An examination of the relationship between organizational politices and procedural justice" 94 (94): 1-14, 2004

40 Mowday, R. T., "Employee organization linkages: the psychology of commitment, absenteeism and turnover" Academic Press 1982

41 Frank, F., "Components of Effectiveness in Small Organizations" 13 (13): 289-304, 1968

42 Pfeffer, J., "Competitive Advantage Through People: Unleashing the Power of the Work Force" Harvard Business School Press 1977

43 Schein, E. H., "Coming to a New Awareness of Organizational Culture" 25 (25): 3-16, 1984

44 Steinman, C., "Beyond Market Orientation: When Customers and Suppliers Disagree" 28 (28): 109-119, 2000

45 Lagace, R. R., "An Exploratory Study of Reciprocal Trust Between Sales Managers and Salespersons" 11 (11): 49-58, 1991

46 Wensley, R., "A critical review of researching marketing" 6 : 63-82, 1995

47 Yuchtman, E., "A Systems Resource Approach to Organizational Effectiveness" 32 : 891-903, 1967

48 Lafferty, B. A., "A Synthesis of contemporary Market Orientation Perspectives" 35 (35): 92-112, 2001