메가이벤트 유치에 대한 주민 지지의 영향요인: 합리적․호혜적 교환관계를 중심으로 = Impact of knowledge, community attachment, and government trust on residents’ impact perceptions of and their support for a mega-event bidding

다국어 초록 (Multilingual Abstract)

This study was designed considering the limitations of social exchange theory, which assumes that external economic compensation is likely to motivate participation in resource exchanges. This study examined the effects of knowledge, community attachment, and government trust on exchange relationships under the assumption that rational and reciprocal exchange relationships can supplement the limitations of social exchange theory. The final test utilized 453 questionnaires gathered from local residents in preparation for the Busan World Expo. The following are the results: First, the more negative effects residents perceived, the less likely they were to oppose the Expo bid. Second, this study found that knowledge, community attachment, and government trust can enhance perceived positive impacts and influence positive impacts on Expo bid support. Despite the lack of statistical significance between these three variables, this study suggests that they may contribute to mitigating perceived negative impacts, which could be interpreted as a hint to encourage support for the Expo bid. This study concludes, based on these findings, that knowledge, community attachment, and government trust are necessary conditions for establishing a rational and reciprocal exchange relationship. Some strategies for increasing knowledge and trust in government are also proposed, such as providing objective information based on the Expo's functions and roles rather than biased public relations focusing on economic impacts, ensuring residents' participation in the Expo bidding process as a whole, and expanding private sector

국문 초록 (Abstract)

이 연구는 외부의 경제적 보상이 자원교환에 참여하는 동기라고 가정한 사회교환이론의 한계에 착안한 것이다. 그 한계는 합리적이고 호혜적인 교환관계를 통하여 보완할 수 있다고 전제하고, 이론적 가정에 따라 선정한 지식, 지역애착, 정부신뢰가 교환관계에 미치는 영향을 통합적으로 분석하였다. 연구대상은 통합적 교환관계를 분석하는데 적절할 것으로 판단한 부산엑스포 유치 예정도시의 주민으로 한정하였다. 편의표본추출방법을 적용하여 수집한 총 453부의 설문지를 구조방정식모형분석에 사용하였다. 핵심적인 분석 결과는 다음과 같다. 첫째, 주민들이 부산엑스포 유치에 대한 영향을 부정적으로 지각할수록 유치를 반대하지 않을 가능성이 나타났다. 둘째, 지식, 지역애착, 정부신뢰는 지각된 긍정영향을 강화시켜 유치지지에 정의 영향을 미치는 것으로 분석되었다. 비록 통계적 유의성은 부재하였으나, 세 변수는 주민들이 지각한 부정영향을 다소 완화시켜 유치지지를 유도할 수 있는 실마리로 작용하였다. 이러한 결과를 토대로 지식, 지역애착, 정부신뢰는 합리적이고 호혜적인 교환관계 구축을 위한 선행조건으로 작용할 가능성이 있다고 결론 지웠다. 이 연구는 지식과 정부신뢰를 제고할 수 있는 몇 가지 전략도 제안하였다. 그 전략은 경제적 효과 중심의 편향된 홍보를 지양할 것, 대신에 부산엑스포의 기능과 역할에 기반한 객관적인 정보를 주민들에게 제공할 것, 부산엑스포의 유치 과정 전반에 주민참여를 보장할 것, 또 민간부문과 실질적인 협업을 확대할 것 등이다

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