우리나라 재능마켓의 현황과 성공사례에 대한 연구: Crebugs

다국어 초록 (Multilingual Abstract)

The gig economy, which represents the free and global market where the independent workers set short-term and on-demand contracts with the firm or individuals, is becoming one of the major forms of economy. Nowadays, digital and mobile platforms such as Upwork and Fiverr allow a large number of freelancers or people with professional skills to show their skillsets and make a short-term or on-demand contract. Mckinsey s report also states that the added value created by the gig economy will reach 2.7 trillion dollars by 2025, which is about 2 percent of global GDP. In line with this trend, a number of digital and mobile platforms that allow freelancers and individuals with professional skills to make short-term or on-demand contracts have emerged in Korea. The purpose of this study is to provide useful implications for gig market participants by analyzing the success case of Crebugs, which is making remarkable achievements in a new platform called the talent market by pioneering a new market named e-sports lectures in this rapidly growing gig economy.