RISS 학술연구정보서비스

검색
다국어 입력

http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.

변환된 중국어를 복사하여 사용하시면 됩니다.

예시)
  • 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
  • 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
닫기
    인기검색어 순위 펼치기

    RISS 인기검색어

      KCI등재

      국제시장경제 Issue : 중국 농촌 소비자들의 한국제품 선택에 관한 연구: TV와 핸드폰을 중심으로 = A Study on the Rural Chinese Consumers` Selection of Korean Products: On the Basis of TV and Cell Phone

      한글로보기

      https://www.riss.kr/link?id=A60159939

      • 0

        상세조회
      • 0

        다운로드
      서지정보 열기
      • 내보내기
      • 내책장담기
      • 공유하기
      • 오류접수

      부가정보

      다국어 초록 (Multilingual Abstract)

      This study researches directly and indirectly how country image, product attributes and brand personality, influence the rural Chinese consumer`s Korean Products selection and reports the strategic implications of its findings. From the rural Chinese consumers viewpoints, the researcher seeks to determine how country image, product attributes and brand personality influence Korean Products selection. The strategic implications of this study is as follows: brand personality presents as a symbolic aspect that accounts for a significant amount of differences in the rural Chinese consumer`s Korean Products selection. Throughout this study, it can be acutely recognized that brand personality in relation to its symbolic aspect has an important influence on the rural Chinese consumer s Korean Products selection. This study suggests the necessity of effort to develop representative brands with a unique personality in connection with a country image. As, brand personality adds brand identity to reliability and makes for a stronger brand in Chinese markets.
      번역하기

      This study researches directly and indirectly how country image, product attributes and brand personality, influence the rural Chinese consumer`s Korean Products selection and reports the strategic implications of its findings. From the rural Chinese ...

      This study researches directly and indirectly how country image, product attributes and brand personality, influence the rural Chinese consumer`s Korean Products selection and reports the strategic implications of its findings. From the rural Chinese consumers viewpoints, the researcher seeks to determine how country image, product attributes and brand personality influence Korean Products selection. The strategic implications of this study is as follows: brand personality presents as a symbolic aspect that accounts for a significant amount of differences in the rural Chinese consumer`s Korean Products selection. Throughout this study, it can be acutely recognized that brand personality in relation to its symbolic aspect has an important influence on the rural Chinese consumer s Korean Products selection. This study suggests the necessity of effort to develop representative brands with a unique personality in connection with a country image. As, brand personality adds brand identity to reliability and makes for a stronger brand in Chinese markets.

      더보기

      동일학술지(권/호) 다른 논문

      동일학술지 더보기

      더보기

      분석정보

      View

      상세정보조회

      0

      Usage

      원문다운로드

      0

      대출신청

      0

      복사신청

      0

      EDDS신청

      0

      동일 주제 내 활용도 TOP

      더보기

      주제

      연도별 연구동향

      연도별 활용동향

      연관논문

      연구자 네트워크맵

      공동연구자 (7)

      유사연구자 (20) 활용도상위20명

      이 자료와 함께 이용한 RISS 자료

      나만을 위한 추천자료

      해외이동버튼